tunisha-singleton-phd documents

Cut Through The Noise. The 3Es of Brand Storytelling - Emotion, Engagement, Experience
Marketing Cut Through The Noise. The 3Es of Brand Storytelling - Emotion, Engagement, Experience
Unifying Game Day: Transmedia Storytelling in Sports
Marketing Unifying Game Day: Transmedia Storytelling in Sports
Self Snapshot: Sport related selfies enhancing identity and extending experiences
Social Media Self Snapshot: Sport related selfies enhancing identity and extending experiences
What's the Point with Tech Anyway?
Marketing What's the Point with Tech Anyway?
Inside the Sport Experience: Rise of the Quantified Smart Fan
Sports Inside the Sport Experience: Rise of the Quantified Smart Fan
Emotional Gridiron: Psychology of Sport Identification and the Digital Experience
Sports Emotional Gridiron: Psychology of Sport Identification and the Digital Experience
What's an Experience? Sports Essence Revealed Through Psychology & Immersive Design
Marketing What's an Experience? Sports Essence Revealed Through Psychology & Immersive Design