russell-mcathy documents

Excel for Marketers - Why do you hate Excel (#Measurefest 2013)
Technology Excel for Marketers - Why do you hate Excel (#Measurefest 2013)
Marketing Attribution - Moneyball - @therustybear #Emetrics #EmetricsMI #biddableworld
Marketing Marketing Attribution - Moneyball - @therustybear #Emetrics #EmetricsMI #biddableworld
Digital Attribution - models and how to talk about attribution to a business - ThinkVis9 (Mar13) - Russell McAthy
Business Digital Attribution - models and how to talk about attribution to a business - ThinkVis9 (Mar13) - Russell McAthy
Attribution panel
Business Attribution panel
Web Summit 2014 #WebSummit2014 - Digital Analytics "What to Know" - @therustybear @blueglass
Marketing Web Summit 2014 #WebSummit2014 - Digital Analytics "What to Know" - @therustybear @blueglass
Digital Attribution - should we care? - #SAScon @therustybear
Marketing Digital Attribution - should we care? - #SAScon @therustybear
Smart Attribution + Cross Device - #SMXMunich 2017 -
Marketing Smart Attribution + Cross Device - #SMXMunich 2017 -