revisiting-strategy documents

Gbm unit-01 (gobalization)
Documents Gbm unit-01 (gobalization)
Imm unit-07 (global distribution system)
Leadership & Management Imm unit-07 (global distribution system)
Crm unit iii (economics of crm)
Leadership & Management Crm unit iii (economics of crm)
Imm unit-01 (framework of global marketing management)
Documents Imm unit-01 (framework of global marketing management)
Itl lecture-02 to 04 (logistics-at the center of world trade)
Documents Itl lecture-02 to 04 (logistics-at the center of world trade)
Gbm unit-07 (regional economic integration)
Documents Gbm unit-07 (regional economic integration)
Crm syllabus
Documents Crm syllabus
Cb unit-vi (psychological influences on consumer decision making)
Leadership & Management Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vii (consumer decision making process)
Leadership & Management Cb unit-vii (consumer decision making process)
Itl lecture-07 to 10 (warehousing- a role beyond storage)
Leadership & Management Itl lecture-07 to 10 (warehousing- a role beyond storage)
Cb unit-viii (consumer influence & diffusion of innovation)
Documents Cb unit-viii (consumer influence & diffusion of innovation)
7 & 8 database marketing
Leadership & Management 7 & 8 database marketing
Gbm unit-02 (global trade & theory)
Documents Gbm unit-02 (global trade & theory)
Imm unit-06 (global pricing strategies)
Leadership & Management Imm unit-06 (global pricing strategies)
11 & 12.managing direct marketing campaign
Leadership & Management 11 & 12.managing direct marketing campaign
Ssm lecture-19 (sales force evaluation)
Leadership & Management Ssm lecture-19 (sales force evaluation)
Ssm lecture-20 & 21 (key account management)
Leadership & Management Ssm lecture-20 & 21 (key account management)
Ssm lecture-22 & 23 (direct selling and marketing system-old)
Leadership & Management Ssm lecture-22 & 23 (direct selling and marketing system-old)
Ssm lecture-15 (organization and compensation)
Leadership & Management Ssm lecture-15 (organization and compensation)
Itl lecture-22 (logistics information system)
Leadership & Management Itl lecture-22 (logistics information system)
3.case study e_bay_direct marketing & dircet selling system
Leadership & Management 3.case study e_bay_direct marketing & dircet selling system