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plain-talk-2015 documents
Marketing
Josiah Fisk - What Were They Expecting?
Government & Nonprofit
Florencia Nochetto - 25,000 Words and More: Applying the President's Digital Government Strategy to Cost-Effectively Expand Delivery of HIV-Related Drug Information
Healthcare
Susan Dentzer - "Plain Talk" with U.S. Consumers and Patients About the Triple Aim
Marketing
Kye Tiernan - Multi-Channel Marketing: Crossing Media to Bridge Divides
Government & Nonprofit
Jon Rubin & Katherine Spivey - User-Useful Government Websites: Intersection of User-Centered Design and Plain Language
Self Improvement
Nancy Vera - Nonverbal Communication: It's Not What You Say, It's How You Say It
Health & Medicine
Diane Dlouhy & Patrick Harris - Enhancing the Readability of Online Content: The Evolution of CDC's Plain Language STD Fact Sheets
Health & Medicine
Steve Sparks - "Let's Talk about the Flu": Communicating Health Prevention to Hard-to-Reach, At-Risk Populations
Health & Medicine
Hector Ortiz - Creating Health Equity by Implementing Culturally and Linguistically Appropriate Services
Social Media
Anthony Roberts Jr. & Meico Whitlock - Using Twitter Town Halls as a Tool to Reach and Engage Key Populations
Education
Janice (Ginny) Redish - Content as Conversation: Writing for the Web
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