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paul-laughlin documents
Marketing
Gain Deeper Insights: Using analytics and research to generate insights
Business
Behavioural economics presentation for Chartered Insurance Institute
Documents
When customers don't act rationally v1.2
Business
Behavioural economics for The Financial Services Forum members conference 2015
Business
Less jargon, fewer bonuses, more loyalty
Business
Marketing Effectiveness Measurement replaces Budget Envy
Documents
Msms2015 adopting holistic customer insight public
Documents
Measuring your Marketing Effectiveness for Budget setting public
Business
Introduction to Laughlin Consultancy
Education
Softer Skills workshop for #DTS16 event in Edinburgh
Marketing
The Softer Skills that analysts need to help Creatives
Business
Customer Insight & Conduct Risk
Business
GDPR and Identity Management
Business
Presentation at Big Data & Analytics for Insurance 2016