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martin-westhead documents
Education
Building Innovative Subscription-based Businesses: Lecture 2
Business
Building Innovative Subscription-based Businesses: Lecture 3
Business
The Psychology of Free
Business
Mindshare markets of attention and reputation
Business
Free Business Models Case Study: Google
Business
Abundance and Scarcity Thinking
Business
Pay What You Want (PWYW)
Business
How to compete with free products
Business
Free is Changing
Business
Direct Cross Subsidies
Business
Free: Class Overview and Introductions
Business
Free Business Models Use Case: Ning
Business
An Introduction to Online Advertising
Business
Free Business Models in the Games Industry
Business
Platforms or Two-sided markets
Education
Subscription Vendors - Building Innovative Subscription-based Businesses: Lecture 5
Business
Introduction and History of Free
Business
Communities for businesses based on Free
Business
The Rise of Open Source
Education
Building Innovative Subscription-based Businesses: Lecture 1