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Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services MarketingChapter 1 - Page 1 CHAPTER 4 Developing S ERVICE Products: Core and Supplementary
Documents Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services MarketingChapter 1 - Page 1 CHAPTER 4 Developing S ERVICE Products: Core and Supplementary