johan-mark-berends documents

Janet Jackson - Runaway
Documents Janet Jackson - Runaway
Cooper IM A3
Documents Cooper IM A3
(Sheet Music - Piano) Lionel Richie - Endless
Documents (Sheet Music - Piano) Lionel Richie - Endless
Schmittlein, D. C., & Mahajan, V. (1982). Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance. Marketing Science, 1(1), 57-78
Documents Schmittlein, D. C., & Mahajan, V. (1982). Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance. Marketing Science, 1(1), 57-78
Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button- the impact of mere virtual presence on brand evaluations and purchase intentions in social media
Documents Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button- the impact of mere virtual presence on brand evaluations and purchase intentions in social media
Ailawadi, K. L., & Neslin, S. a. (1998). the Effect of Promotion on Consumption- Buying More and Consuming It Faster. Journal of Marketing Research, 390-398
Documents Ailawadi, K. L., & Neslin, S. a. (1998). the Effect of Promotion on Consumption- Buying More and Consuming It Faster. Journal of Marketing Research, 390-398
Blattberg, R. C., & Neslin, S. A. (1989). Sales promotion- the long and the short of it. Marketing Letters, 1(1), 81-97..pdf
Documents Blattberg, R. C., & Neslin, S. A. (1989). Sales promotion- the long and the short of it. Marketing Letters, 1(1), 81-97..pdf
Feick, L.F. and L.L. Price (1987), “The Market Maven-A Diffuser of Marketplace Information,” Journal of Marketing , 51, 83-97
Documents Feick, L.F. and L.L. Price (1987), “The Market Maven-A Diffuser of Marketplace Information,” Journal of Marketing , 51, 83-97
Wansink, B., & Deshpande, R. (1994). “Out of sight, out of mind”- Pantry stockpiling and brand-usage frequency. Marketing Letters, 5(1), 91-100..pdf
Documents Wansink, B., & Deshpande, R. (1994). “Out of sight, out of mind”- Pantry stockpiling and brand-usage frequency. Marketing Letters, 5(1), 91-100..pdf
Draft Master thesis
Documents Draft Master thesis
Front Page Reference
Documents Front Page Reference
Eppen, G. D., & Lieberman, J. (1981). a Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables. Journal of Marketing, 45(1), 116-129
Documents Eppen, G. D., & Lieberman, J. (1981). a Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables. Journal of Marketing, 45(1), 116-129
Dul & Hak - Case Case Study Methodology in Business Research
Documents Dul & Hak - Case Case Study Methodology in Business Research
Atuahene-Gima, K., & Evangelista, F. (2000). Cross-Functional Influence in New Product Development- An Exploratory Study of Marketing and R… D Perspectives. Management Science, 46(10),
Documents Atuahene-Gima, K., & Evangelista, F. (2000). Cross-Functional Influence in New Product Development- An Exploratory Study of Marketing and R… D Perspectives. Management Science, 46(10),
Godes, David and Dina Mayzlin (2004), “Using Online Conversations to Study Word-of-Mouth Communication,” Marketing Science, 23 (4), 545–60..pdf
Documents Godes, David and Dina Mayzlin (2004), “Using Online Conversations to Study Word-of-Mouth Communication,” Marketing Science, 23 (4), 545–60..pdf
Mela, C. F., Jedidi, K., & Bowman, D. (1998). The long-term impact of promotions on consumer stockpiling behavior. Journal of Marketing Research, 250-262.pdf
Documents Mela, C. F., Jedidi, K., & Bowman, D. (1998). The long-term impact of promotions on consumer stockpiling behavior. Journal of Marketing Research, 250-262.pdf
Session 3_International Market Entry and Expansion Strategies Copy
Documents Session 3_International Market Entry and Expansion Strategies Copy
Sun, B. (2005). Promotion effect on endogenous consumption. Marketing Science, 24(3), 430-443.pdf
Documents Sun, B. (2005). Promotion effect on endogenous consumption. Marketing Science, 24(3), 430-443.pdf
Ailawadi, K. L., Harlam, B. A., César, J., & Trounce, D. (2007). Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS. Marketing Science, 26(4), 566-575.pdf
Documents Ailawadi, K. L., Harlam, B. A., César, J., & Trounce, D. (2007). Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS. Marketing Science, 26(4), 566-575.pdf