joe-cobbs documents

SpB 305: Sports Marketing FAST projects -- NKU basketball attendance
Education SpB 305: Sports Marketing FAST projects -- NKU basketball attendance
Visualizing Sports Rivalry with Social Network Analysis
Education Visualizing Sports Rivalry with Social Network Analysis
Nichols Cobbs Raska; Rival team influence on cause-related sports marketing
Documents Nichols Cobbs Raska; Rival team influence on cause-related sports marketing
Attenuating the negative effects of a low fit sponsorship
Business Attenuating the negative effects of a low fit sponsorship
Global Growth in International Sport; AMS Conference 2014
Sports Global Growth in International Sport; AMS Conference 2014
Agha, Cobbs; Minor League Baseball: Farm team shuffle, nassm 2012
Sports Agha, Cobbs; Minor League Baseball: Farm team shuffle, nassm 2012
Groza Cobbs wmc2014_peru B2B Sponsorship
Business Groza Cobbs wmc2014_peru B2B Sponsorship
2013 ams schaefers cobbs groza - timing of sponsorship announcements
Business 2013 ams schaefers cobbs groza - timing of sponsorship announcements
SpB 305: Sports Marketing FAST project NKU Athletics -- Group 9
Education SpB 305: Sports Marketing FAST project NKU Athletics -- Group 9
Sponsorship portfolio brand spillover effects
Business Sponsorship portfolio brand spillover effects
Jensen, Walsh, Cobbs, Turner NASSM Conference 2014
Sports Jensen, Walsh, Cobbs, Turner NASSM Conference 2014
2013 wmc schaefers cobbs groza - construal of sponsorship announcements
Business 2013 wmc schaefers cobbs groza - construal of sponsorship announcements
Rival Conceptions of Rivalry: Why some competitions mean more than others
Sports Rival Conceptions of Rivalry: Why some competitions mean more than others
Challenging unilateral brand spillover effects in sponsorship portfolios
Sports Challenging unilateral brand spillover effects in sponsorship portfolios
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class
Documents The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class
The practice of brand extension through licensing: The Spalding challenge
Documents The practice of brand extension through licensing: The Spalding challenge
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
Documents Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
Three Core Properties of Rivalry
Sports Three Core Properties of Rivalry
Comparing Rivalry in Professional Sports
Sports Comparing Rivalry in Professional Sports
Sports rivalry comparison by geography: Are Canadians more friendly?
Sports Sports rivalry comparison by geography: Are Canadians more friendly?