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Marketing
Attribution Modeling - Case Study
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2013 Digital Marketing: What's in and out?
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Role of display ad in the customer conversion journey
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2014 China Online Retail Market Study Part 1
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Four key reasons for foreign brands to establish an online presence across retail in China
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China eCommerce Landscape - Chapter 3
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China eCommerce Landscape - Chapter 2
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2014 The prevalent multi-screen trend in China and note for marketers
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China eCommerce Landscape
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2014 China Digital Marketing Trend (Chapter 1) – Top 2 Display Advertising Trends in China
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2014 China Digital Marketing Trend (Chapter3) – Top 4 Search Marketing Trends in China
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2014 China Digital Marketing Trend (Chapter 2) – Top 3 Mobile Marketing Trends in China
Technology
China Ad Exchange Report 2014
Mobile
2014 Digital Marketing Midyear Review - Mobile is the keyword
Mobile
How is Baidu Zhida (Direct Access) going to impact mobile business?
Retail
China Online Retail Market Study Part 2: personal care & beauty products
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China Online Retail Market Study Part 3: apparel, footwear, hat and bag industry