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Marketing
Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour
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Influencing the online consumer's behavior : the web experience
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Predictors of online buying behavior - Steven Bellman, Gerald L. Lohse, and Eric J. Johnson
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The influence of attitudes on behaviour
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Consumer's decision making process
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What makes consumers buy from internet
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Online consumer behaviour : An review and agenda for future research
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Consumer decision making in online environment : The effect of interactive decision aids
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Understanding digital marketing