emery-harold-washington documents

Slide 15.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 What is a brand? A brand is a
Documents Slide 15.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 What is a brand? A brand is a