drthomasbrand documents

From product brands to concept brands the evolution of brand management
Business From product brands to concept brands the evolution of brand management
When we become victims of our own constraints
Business When we become victims of our own constraints
Does market information, marketing and consumer research have a role in business?
Marketing Does market information, marketing and consumer research have a role in business?
What challenger brands are, how they work and how to become one. Illustrated though many global examples of challenger brands
Marketing What challenger brands are, how they work and how to become one. Illustrated though many global examples of challenger brands
How to use what makes your country unique to create competitive advantage
Business How to use what makes your country unique to create competitive advantage
The paradoxes of product innovation
Business The paradoxes of product innovation
A view on brand portfolio management, innovation, profitability and corporate culture
Business A view on brand portfolio management, innovation, profitability and corporate culture
Impactoftechnologystrategiccommunication
Business Impactoftechnologystrategiccommunication
How social media are changing brands
Business How social media are changing brands
Social media: new marketing tools –
Documents Social media: new marketing tools –
A View On Brand Portfolio Management, Innovation, Profitability And Corporate Culture
Documents A View On Brand Portfolio Management, Innovation, Profitability And Corporate Culture
Creating meaning in the way we satisfy consumer needs and engage with them
Documents Creating meaning in the way we satisfy consumer needs and engage with them
A "mathematical" diagnostic tool for how to create and manage brand wealth
Business A "mathematical" diagnostic tool for how to create and manage brand wealth
The Old Spice Television & Social Media Campaign
Business The Old Spice Television & Social Media Campaign
Concept-Brands
Business Concept-Brands
Can Innovation Create A Global Position For South Africa
Documents Can Innovation Create A Global Position For South Africa
Differentiate or die
Business Differentiate or die
Marketing In Africa
Business Marketing In Africa
Brand Authenticity Fundamental To Sustain A Brand Edited Louise
Documents Brand Authenticity Fundamental To Sustain A Brand Edited Louise
Business Model Innovation
Documents Business Model Innovation
Uj Sustainability
Documents Uj Sustainability