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dkalmar documents
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IAB Mobile Programmatic Playbook (March 2015)
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Gartner CMO Spend Survey 2015-2016 - Digital Marketing Comes of Age (GartnerForMarketers.com)
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IAB Native Advertising Playbook (2014!04!14)
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IAB Native Advertising Playbook 2014-04-14)
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How to Build and Measure Brand Equity in a B2B Context
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Dimensions of Brand Personality (Jennifer Aaker, 1997)