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cbr-conference documents
Marketing
Warmth and competence as drivers of alumni loyalty and giving in higher education
Marketing
The business case for Consumer Brand Relationships
Marketing
Interpersonal Primacy and Templates in Consumer-Brand Relationships
Marketing
Love actually, investigating consumer brand love
Marketing
Consumer brand relationships in the real world
Marketing
Consumer-Brand Linkage in the Digital World: The New Age of Influence
Marketing
A grounded theory approach to investigate consumer-brand relationships in India
Marketing
Brand love anchors: how do brand love and product love articulate?
Marketing
Passion for the Brand and Consumer Brand Relationships
Marketing
Brand Authenticity
Marketing
Social perception of brands using the stereotype
Marketing
Building green brands
Marketing
Football consumers and their football club brand: more than a wedding
Marketing
THE BUILDING BLOCKS OF SOCIAL BRANDS
Marketing
Will They Stay or Will They Go? The Role of Affective Commitment in Consumer Responses to Negative Brand Information
Marketing
I miss my brand brand deprivation and consumers’
Marketing
The love emotion vs. the love relationship
Marketing
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE
Marketing
Where are we going with this… relationship?
Marketing
The Effect of Viewing Posts in Online Brand Communities
Marketing
ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP?
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