cbr-conference documents

The business case for Consumer Brand Relationships
Documents The business case for Consumer Brand Relationships
2005-Gaming or Sharing at Lan Parties: What is going on?
Business 2005-Gaming or Sharing at Lan Parties: What is going on?
10 medical tourism index infographic vector 01
Documents 10 medical tourism index infographic vector 01
2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
Business 2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
Brand Relationship Quality and the implications for loyalty
Marketing Brand Relationship Quality and the implications for loyalty
Brand Authenticity in Healthcare
Marketing Brand Authenticity in Healthcare
Defining brand relationships based on image-in-use and image heritage
Marketing Defining brand relationships based on image-in-use and image heritage
The role of brands when children share snack time with peers
Marketing The role of brands when children share snack time with peers
The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats
Marketing The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats
The influence of warmth and competence
Marketing The influence of warmth and competence
Brand Love Interpersonal or Parasocial Relationship?
Marketing Brand Love Interpersonal or Parasocial Relationship?
Self-Identity and Brand Choice: A Brand Relationship Perspective
Marketing Self-Identity and Brand Choice: A Brand Relationship Perspective
Multiple endorsements and consumer human brand attachment
Marketing Multiple endorsements and consumer human brand attachment
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
Marketing How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
Generating brand culture in online brand communities
Marketing Generating brand culture in online brand communities
The effects of contextual motivations on the Consumer-Brand Relationship
Marketing The effects of contextual motivations on the Consumer-Brand Relationship
How Relationships with Consumer Ad Creators Develop and Affect Viewer Response
Marketing How Relationships with Consumer Ad Creators Develop and Affect Viewer Response
Brand Communities Through Online Interaction: The Case Of Social Media
Marketing Brand Communities Through Online Interaction: The Case Of Social Media
The role of product category for brand relationships
Marketing The role of product category for brand relationships
How employee brand relationships and employee relationship co-exist
Marketing How employee brand relationships and employee relationship co-exist
Challenging Brand Preference - A Triangulation Study
Marketing Challenging Brand Preference - A Triangulation Study