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b2b-marketing documents
Business
CASE STUDY: The digital transformation of a global multichannel B2B business
Marketing
BEST PRACTICE: Creativity. The unfair business advantage
Marketing
StoryBuilding: a framework for your go to market story
Marketing
Rational versus emotional – inside the mind of your buyer
Marketing
BEST PRACTICE: Brand battles online
Marketing
BEST PRACTICE: Conversations, not campaigns: The evolution of marketing
Marketing
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects
Marketing
CASE STUDY: How global IT company Exact converts B2B leads with marketing automation
Marketing
An Experience Worth Raving About
Marketing
Do you love your job? The role of employee engagement
Marketing
BEST PRACTICE: Are you future proof? Reset your agenda for the digital age
Marketing
CASE STUDY: Award-winning global B2B marketing. How to make it happen – the inside story
Marketing
BEST PRACTICE: Content is Data. Ideas for managing high-volume content across today’s most important channels
Marketing
BEST PRACTICE: Engagement marketing: Our new BFF?
Marketing
CASE STUDY: Why marketing's about to get a whole lot more expensive
Marketing
BEST PRACTICE: The ebocube Model, global markets and the power of B2B internet marketing
Documents
How to ensure your brand delivers growth for your business
Marketing
CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach
Marketing
BEST PRACTICE: Lead Generation – Simply Numbers!
Marketing
CASE STUDY: How Microsoft amplified their social media brand messages through their trusted advocates
Marketing
BEST PRACTICE: Building a social business from the inside out
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