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b2b-marketing documents
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IT Marketing Benchmarking Report Key Findings
Marketing
BEST PRACTICE: The power of storytelling. Content + customers = credibility
Business
CASE STUDY: Always-on selling – the use of mobile apps in channel marketing
Marketing
Marc's 7 keys to Success
Marketing
Case study: Miele Professional creates affinity in the hyper-competitive care-home sector
Marketing
Sharing is caring: People only share what they care about, so how do you make them care?
Marketing
BEST PRACTICE: Building brands: A closer look at video
Marketing
CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Marketing
Five ways to crack content marketing ROI
Marketing
Outside-in: Capturing the full value of search
Marketing
Emotional marketing within B2B? Don’t make me laugh
Marketing
I’m sorry I haven’t a clue
Marketing
Human after all - the role of storytelling in B2B marketing
Marketing
BEST PRACTICE: Digital disruption, fragmenting marcomms and empowered consumers. For B2B marketers, could it get any better?
Marketing
CASE STUDY: Inbound: building trust into your marketing strategy
Marketing
Emotions & changing peoples behaviour
Marketing
Miura Systems seeks to create awareness and differentiation in a crowded market
Marketing
Perpetual devotion: A content driven contact strategy case study
Marketing
Me and my mobile, sitting in a tree, K.I.S.S.I.N.G
Marketing
BEST PRACTICE: Harnessing the power of the web to deliver hyper-relevant content marketing
Marketing
CASE STUDY: New EU legislation: how to avoid data disaster
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