akash-mathapati documents

Branding beyond advertising
Education Branding beyond advertising
Brand culture and global brands
Education Brand culture and global brands
The partnering route: Innovate and Integrate with your customers
Education The partnering route: Innovate and Integrate with your customers
Ethics in it
Education Ethics in it
Brand architecture
Education Brand architecture
Sponsorship in Branding
Education Sponsorship in Branding
Brand management
Education Brand management
Brand identity
Education Brand identity
Essentials of knowledge management
Education Essentials of knowledge management
Brand extension
Education Brand extension
The tailoring route: Delivering Fitting Solutions (Relationship Marketing)
Education The tailoring route: Delivering Fitting Solutions (Relationship Marketing)
Managing customer acquisition
Education Managing customer acquisition
Knowledge management system life cycle
Education Knowledge management system life cycle
Relationship marketing in mass markets
Education Relationship marketing in mass markets
The coaching route: Guide you customer towards better Results
Business The coaching route: Guide you customer towards better Results
Add on selling
Education Add on selling
Relationship marketing in consumer markets
Education Relationship marketing in consumer markets
Revitalizing the brand
Education Revitalizing the brand
Brand associations
Education Brand associations
Brand loyalty
Education Brand loyalty
Names, symbols, slogan in Brand Management
Education Names, symbols, slogan in Brand Management