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114iiminternship documents
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Every body posture matter
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The Mash-Up Presentation of the Internship
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What are the important brand architecture decisions in developing a branding strategy
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How can companies differentiate products
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What are the characteristics of products, and how do marketers,classify products
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Role of social media in Building a brand
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Competing against free
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How to speak so that people want to listen
Leadership & Management
3 questions you need to ask about your brand
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A brand is forever! A framework for revitalizing declining and dead brands
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A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
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Chapter5_2
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How do consumers charecteristics influence buying behavior
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5-(II) major psychological processes influencing consumer responses
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How do consumers make purchasing decisions
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In what ways do consumers stray from a deliberative, rational decision process
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Chapter5_1
Marketing
5-(III) how to consumers make purchasing decisions
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How can companies attract and retain the right customers and cultivate strong customer relationships
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What is the lifetime value of customers, and how can marketers maximize it
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