-shima documents

Fingind the right consumer - optimizing for conversion in display advertising campagns
Documents Fingind the right consumer - optimizing for conversion in display advertising campagns
Joint optimization of bid and budget allocation in sponsored search
Technology Joint optimization of bid and budget allocation in sponsored search
Towards a robust modeling of temporal interest change patterns for behavioral targeting
Documents Towards a robust modeling of temporal interest change patterns for behavioral targeting
finite time analysis of the multiarmed bandit problem
Technology finite time analysis of the multiarmed bandit problem
Real time bidding algorithms for performance-based display ad allocation
Documents Real time bidding algorithms for performance-based display ad allocation
Estimating conversion rate in display advertising from past performance data
Business Estimating conversion rate in display advertising from past performance data