Upload
citiestelaviv
View
643
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Some people stand in line, others don’t
Tel-Aviv-Yaffo DigiTel
Residents club
A municipality’s role: to take care of the quality of life in a given city
Often IS and more often VIEWED as a: Unconnected bureaucracy , not in touch with the life of the residents
Tel-Aviv municipality has made many transactions on-line accessible, but the feeling is that this is not enough. Something has to be done to strengthen the connection and sense of partnership between the Municipality and its residents
On-line billing
.
… by developing INTELLIGENT, TIMELY and LEARNING communication between the Municipality and its residents
A Municipality there @ every
stage of the Circle of Life
From a Reactive Municipality to a Intelligently Active Municipality
The Challenge:How to manage customized information intelligently and deliver it to the resident at the right time and place?
Level 1: Reactive
Responds after the Resident approach
Level 2: Proactive
Information, push and activities across all channels, generically to all residents
Level 3: Intelligently Active Matching information to individual needs in accordance with the cycle of life, living area, data and personal interests
There are people standing in line some do not
Tel-Aviv-yafo Digitel citizens club
Tens of thousands residents Club members Benefiting fromTargeted individual
information
BenefitsPersonal Transactions
Discounts and benefits for DigiTel card holders
Personalized, geographically localized information fitted to the life stage of the citizen
Traffic and Parking
Leisure and Culture
Digitel News
Green City Design and Construction
Education and Parenting
Sports and Bicycle Social Activity Health and
lifestyle
, בחיים החשובים הרגעים בכלועבורך איתך העירייה
Multiple Channels of Communication
Social networks
Citizen’s Personal Area
Personal Invitation to Dogs owners - The 1st. Doggie run
Wishes for the newborn and targeted information to the new parents
Calling residents of a specific neighborhood to Decide on the nature of the renovation of their neighborhood
Sending community activities at the nearest community center to the residents home and Invite Parents whit children age 6-12 to register
Greeting Golden age citizens and getting them interested in fitted activities at the nearest community center, nearby hiking trails and etc…
Residents gets relevant text messages about traffic, Infrastructure work near your home, and discounts for performances today
Dozens of Internal Organizational Knowledge employees from all the municipal units, continuously updating information for residents
.
Allow citizens a choice of convenient service channels with preference for the digital and remote operation
Enable the provision of all services digitally
Maintain privacy and ensure secure transfer of information
Meet the needs for information of users and groups in the city
Envisioning the Future - digital TLV Municipality
Hundreds of residents continue to join the club every day
! רבה Thank you very muchתודה
!
Muchas Gracias
! Merci Beaucoup!
Köszönöm Szépen
!
Muito Obrig
ado
!
Grazie Mille!Vielen Dank
!
Большое спасибо!
謝謝
Zohar Sharon- chief knowledge management Tel-Aviv-yafo Municipality [email protected]