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Whistler Unfiltered - rapidfire case study

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Text of Whistler Unfiltered - rapidfire case study

  • UNFILTEREDWhistler

  • TheGOALS

  • AwarenessEngage, inspire, entertainDrive trac

  • TheINSIGHT

  • Word of mouthBragging rightsBreadth of product

  • TrustSocial sharingContent marketing

  • TheCONCEPT

  • user generated content

  • TheEXECUTION

  • Play video

  • mobile

  • collateral

  • TheRESULTS

  • 200,000 visits

  • 25,000 contest entries

  • 18,000+ images#whistlerunfiltered

  • 1,750 social shares

  • Rory TuckerInteractive Director

    @[email protected]@origindesign.caorigindesign.ca

    MJ LegaultPartner and Strategy Director

    @[email protected]

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