How to be a Partner of

Urban Adventures.

Important things to know when

considering joining as an Urban

Adventure Partner.

What we offer at Urban

Adventures is distribution,

systems, knowledge, marketing,

support, network and a

recognised brand all pointed

towards delivering sales.

Our aim is to change the way people

travel by introducing them to passionate

locals with incredible local stories and

experiences to share. We aim to create

quickly profitable and sustainable local

businesses that benefit their

communities. We want people who are

passionate about being the Best.

WHO makes a great UA partner:

Our default position is anyone with

passion but some specific user cases

include:

- Tour Guides

- Indigenous and Community groups

- Small Private Tour businesses

- Career changers, especially from

hospitality

- Artists, musicians and bloggers

Results & Growth: Group revenue rose

60% YOY in 2014

The above graph charts the group’s revenue

growth, YOY since inception in 2009.

The Top Line Value to you: • Website – full online ecommerce site and tour management

system purpose built for Tours and Activities

• Professional Representation at major trade fairs

• Quick and Free Access to major distribution channels (no

work for you to do here)

• Network sales from Brand awareness

• Professional and Peer Network for ongoing ideas, support

and advice

• Professional Brand with added benefits to make you an

Employer of choice for guides.

The most IMPORTANT point, as an

Urban Adventures’ Partner:

You don’t ‘operate for’ Urban

Adventures or ‘on behalf’ of Urban

Adventures.

You ARE Urban Adventures. You

are creating your own brand new

UA business which is part of a

global Network.

What do we value?

Our values are critical to us. If you can’t live by these, then I’m afraid that’s the end of the conversation.

Togetherness

Is the essence of being part of

a Network. We share

knowledge and sales for the

benefit of each other.

• Our strength lies in our ability

to make word of mouth about

Urban Adventures

a global phenomenon.

• You must commit to

recommending the next

destination down the line and

other UA destinations to

passengers

We are a network

Recommend your Neighbor;

Get reviews

The UA product test

• We’re not about boring history

tours.

• Consider a travellers

experience in a city – day 1 & 2

they race around crossing off

sites. You could look after them

in the evenings (food) or

perhaps think about what they

might do on day 3?

• So design your tours with the

concepts to the right at the front

of your mind!

Designing your product

• You should devise your tours with efficiency (and originality) in mind.

• For example, in Year 1 we recommend:

b

Tour 1 Tour 2 Tour 3

Morning Afternoon Evening

One guide to run all

itineraries across the day

Opportunities to upsell passengers

through the day to increase trip fill.

Fun

• Our facts are fun

• We have fun

• Our tours are fun

• Our passengers are fun

• Witty, cheeky, bold

• Fun is at the core of our experiences

• We don’t make fun of others

Wh

at

do

we

mean

?

Wh

at

do

we

mean

?

• The UAPs and guides are passionate

locals

• We have the best local knowledge

• We care about the local people and

the environment

• We are the backstage pass to the

destination

• People can call and search us locally

Local

Wh

at

do

we

mean

?

• Book where, when and how you want,

we have a great range of destinations

and booking solutions

• We respond quickly to requests and

bookings; free sell

• Small groups mean we can go where

others can’t

• Our local knowledge gets us access to

places you couldn’t find yourself

Accessible

Wh

at

do

we

mean

?

Value

• We have money back guarantee and

we make up for our errors

• We know the best value in town and

pass this onto our customers

• Our trip is the best thing you will do in

the destination

Recommendation (30%) Actual tour (40% of value) Post tour (30%)

Given in the itinerary

delivery

Matching customer’s

personal interests to

destination knowledge

Recommending the next

destination and making it

easy to book

Wh

at

do

we

mean

? • We are flattered by imitators, but we never

ever copy ourselves

• Our tours are unique, different & authentic

• We swim in the fun, not drown in the facts &

figures

• Our tours get to the heart of a destination

• We never have big groups

Original

Wh

at

do

we

mean

?

• Our experiences are unforgettable

• We remember to sell the destination down

the line

• Our tour is the lasting memory of the

destination visit

• Feedback is invaluable! We remember to ask

for reviews

• The stories we tell are re-told at dinner

parties around the world

Remember

Brand Business Model:

Live these values in every interaction.

Without exception, success occurs

where these two concepts intersect.

Introduce the Brand, have it visible, Get

reviews & recommend the next destination

What do we need to do?

We need to create value

Every guide, on every tour should use their

expert local knowledge to give each customer

recommendations, for after the tour.

We both have to work hard

And chase every sales opportunity to make

the business successful.

If you don’t want to sell locally, this is not the

business for you.

v

v

v

All our product is unique to us

We don’t wholesale other product.

You would need to create something

unique to contribute.

v

v

We sell on a free-sell basis

No minimum numbers to depart.

It’s the cornerstone of our distribution

and means low admin and low barrier to

conversion.

v

v

Maximum 12 passengers per tour

Small groups make us unique and give us

access to people and places others can’t go.

Build itineraries with this strength in mind

v

We require UA branding on

all departures

We don’t co-brand. All aspects that

are customer facing are always

Urban Adventures.

Eg. Emails, signatures, clothing.

Our product

Creating the Best. Day. Ever. = Value

Tours need to be ‘on

Brand’. If your tour is

totally original then it

can’t be compared

directly on price. We

don’t want any tour –

we want an insight

into what the guide is

passionate about.

Running these tours

should be a joy for

the guide. Watch a

short video on

creating a UA Tour. http://youtu.be/g9h3apsn--Q

Your contribution to marketing

In order to help us market your

destination we need information, stories,

news and especially images.

is how we tell our story.

Questions or comments? Ready to discuss

the business model and pricing?

Contact the Urban Adventures General Manager

today to start your UA journey tomorrow

tony@urbanadventures.com