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Volunteer Recruitment Tools, tips, strategy and planning
From your volunteer matching friends at
Step by Step Volunteer Recruitment
1 - Know your audience
Step by Step Volunteer Recruitment
2 - Develop your “Path to Engagement”
Step by Step Volunteer Recruitment
3 - Appeal to their needs (not your own!)
Step by Step Volunteer Recruitment
4 - Create your toolbox
Step by Step Volunteer Recruitment
5 - Make it easy
Step by Step Volunteer Recruitment
6 - Say “Thanks”
Why do people volunteer?
Let’s start with the basics:
Step 1 - Know your audience
Why do people volunteer?
• They’ve been affected by the cause
Step 1 - Know your audience
• They’ve been affected by the cause
• They want to build their skills/resume
Why do people volunteer?
Step 1 - Know your audience
• They’ve been affected by the cause
• They want to build their skills/resume
• They want to connect to their community
Why do people volunteer?
Step 1 - Know your audience
• They’ve been affected by the cause
• They want to build their skills/resume
• They want to connect to their community
• Their friends are doing it
Why do people volunteer?
Step 1 - Know your audience
Step 1 - Know your audience
Have volunteers take the “Volunteer Quiz” to find out what kind of volunteer experience suits them best.
How does someone go from THINKING about volunteering
to ACTUALLY volunteering?
Step 2 - Develop your “Path to Engagement”
Step 2 - Develop your “Path to Engagement”
Did you know?
It takes 5-7 touch points for someone to go from thinking about volunteering to actually being engaged.
Step 2 - Develop your “Path to Engagement”
I. Watch your YouTube video
II. Like your Facebook page
An example:
Before committing to volunteering,your potential volunteer might...
IV. Subscribe to your newsletter
III. Find an online volunteer posting
V. Email you for information
VI. Fill out an online application
VI. Come in for an interview
Reflect on our original question:
Why do people volunteer?
What will motivate your volunteers to get started?
Step 3 - Appeal to their needs (not your own)
“Ask a friend” recruiting
Recruitment Tips:
Step 3 - Appeal to their needs (not your own!)
“Ask a friend” recruiting
Write your volunteer posting like a job posting, (and focus the skills and benefits gained)
Step 3 - Appeal to their needs (not your own!)
Recruitment Tips:
“Ask a friend” recruiting
Write your volunteer posting like a job posting, (and focus the skills and benefits gained)
Multiple interactions on multiple platforms
Step 3 - Appeal to their needs (not your own!)
Recruitment Tips:
There are hundreds
(thousands?)
of ways to reach potential volunteers.
What are some of the best resources?
Step 4 - Create your toolbox
Step 4 - Create your toolbox
• Volunteer recruitment is core competency• Provide employee volunteer project management• Deliver training & volunteer management resources• Provide one-on-one consultation
Volunteer Centres
Step 4 - Create your toolbox
• One-on-one introduction to 100’s of volunteers• Provide opportunity to connect with other orgs• Greater volunteer engagement
Volunteer Centres
Volunteer Fairs
• Meet skilled students who want to build resume• Present your opportunities in classrooms• Opportunity to develop internship programs• Students are more likely to volunteer with friends
Volunteer Centres
Volunteer Fairs
Schools & Clubs
Step 4 - Create your toolbox
• Employee volunteer programs are numerous• Access to hundreds (or thousands) of skilled volunteers• May be able to post opportunities on company intranets• Often companies pay for resources for the project
Volunteer Centres
Volunteer Fairs
Schools & Clubs
Companies & Corporations
Step 4 - Create your toolbox
• Able to target locally• Provides broad reach to a wide audience• Can use physical space, or online posting boards
(eg. Kijiji or Craig’s List)
Volunteer Centres
Volunteer Fairs
Schools & Clubs
Companies & Corporations
Community Boards
Step 4 - Create your toolbox
Facebook Pages
Step 4 - Create your social media toolbox
Step 4 - Create your social media toolbox
YouTube
Step 4 - Create your social media toolbox
Search
Step 4 - Create your social media toolbox
Step 4 - Create your onlinevolunteer listing toolbox
A Little Bit About
The largest set of opportunities in Canada
Fresh content-- opportunities are managed and up to date
• Over 2400 organizations• Over 5000 volunteer opportunities • 10-15% virtual opportunities• Over 7000 skilled volunteers • FRENCH version @ Actionbénévolecanada.ca (Getinvolved’s sister
site)• Plus customized content- over 100 inspirational videos, resources,
and research
Step 5 - Make It Easy
How Getinvolved.ca Works
Go to Getinvolved.caCreate a profile
Step 5 - Make It Easy
Tell us a little bit about yourself.
How Getinvolved.ca Works
Step 5 - Make It Easy
Write a catchy headline& tell us a little bit about your volunteer opportunity.
How Getinvolved.ca Works
Step 5 - Make It Easy
“Get Matched” to 1000’s of volunteers,based on skills, interests, and location
How Getinvolved.ca Works
Step 5 - Make It Easy
See someone good?
Good!
Click “Add to My Favs”
How Getinvolved.ca Works
Step 5 - Make It Easy
Want to contact them?
Click “Contact this volunteer” and send them a message
or,
Leave a comment at the bottom of their profile and it will be sent to their e-mail (remember - these are public)
How Getinvolved.ca Works
Step 5 - Make It Easy
• Create a full page profile plus posted volunteer opportunities
•Review profiles of hundreds of volunteers, save the ones you like.
• Contact volunteers from their profile page.
• Get content tailored to your cause and needs
In 15 minutes, you can....
Step 5 - Make It Easy
Need a little extra promotion?
We do that!
Not only do we promote our members on our website, but we also feature our members through our social media channels.
Step 5 - Make It Easy
Having problems?
Contact Getinvolved’s community manager,Shannon from Monday to Friday 9-5.
or by phone (!)
416-361-5907
Step 5 - Make It Easy
THANKS.
Step 6 - Say “Thanks”
THANKS.
(Don’t forget to show appreciationfor your volunteers!)
Step 6 - Say “Thanks”