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Alfonso Gimenez's presentation on Ushuaia Beach Hotel - the Facebook Hotel
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FACEBOOK: WHERE DO WE GO FROM HERE?
Alfonso Giménez, Palladium Hotel GroupJavier Peso, Pay-touch
Palladium Hotel Group has successfully merged the online world with the real world.
@socialtrav ,#STM2012
– Spanish family company established in the 60’s– 48 hotels in 6 countries, 13.832 rooms– Consists of seven distinct brands:
CORE BUSINESS SPECIAL PRODUCTS
@socialtrav ,#STM2012
CORE BUSINESS SPECIAL PRODUCTS
VIP
Serv
ices/
Adul
ts-O
nly
4* &
5*
All I
nclu
sive
3* &
4*
Fam
ily O
rient
ed
Live
DJ P
erfo
rman
ces
Dayti
me
parti
es
4* U
rban
Hot
els
Bouti
que
Hote
l
Live
Roc
k Co
ncer
ts
@socialtrav ,#STM2012
The Hotel
Stunning SuitesFreshwater poolsRestaurants
Wellness CenterBeach ClubBars
Stunning Suites Freshwater Pools Restaurants
Wellness Center Beach Club Bars
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The Events
Dj’s concertsLive EventsFashion shows
Art exhibitions
CorporateEvents
DJs Concerts
Live Events
Fashion Shows
CorporateEvents
Art Exhibitions
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Hotel Guests
Clubbers & Music LoversAvant-garde & TrendsettersNew Technology Users
Internet & Social Media Fans
20 to 55 years old guestsAverage age: 36.
Clubbers & Music Lovers
Internet & Social Media Fans
Pioneers & TrendsettersNew Technology Users
20 to 55 year-old guestsAverage age: 36.
@socialtrav ,#STM2012
Technology Pioneers
Led screensChromotherapy
Livestreaming
Ushuaïa APP
LED Screens
Live Streaming
ChromotherapyUshuaïa APP
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Facebook Presence: Setting-up
Set-up
Launching
Sponsoring
Analysis & ROI
Development of RFID & Facebook Presence in 2010
Facebook Team Spain
MediaCoverage
@socialtrav ,#STM2012
MediaCoverage
Set-up
Launching
Sponsoring
Analysis & ROI
Facebook Presence: Launching
You TubeFlyersHostessHotel staff
Hostess
Flyers
Hotel Staff
You Tube
@socialtrav ,#STM2012
Set-up
Launching
Sponsoring
Analysis & ROI
Facebook Presence: Sponsoring
Personalized phrases with sponsor’s brand uploaded to user’s wall in real time
MediaCoverage
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Set-up
Launching
Sponsoring
Analysis & ROI
Facebook Presence: Analysis & ROI
Increase of user’s engagement
MediaCoverage
@socialtrav ,#STM2012
Set-up
Launching
Sponsoring
Analysis & ROI
Facebook Presence: Analysis & ROI
MediaCoverage
Production costs: 50.000 € Yearly maintenance: 5.000 €
+ Ad- Campaigns & Sponsor Stories 30.000 €
Visits of Facebook’s promotion: 7.663Total revenue of reservations with promotional code: 78.287 €Reservations with promotional code: 45
Facebook Promotion Revenue
@socialtrav ,#STM2012
Set-up
Launching
Sponsoring
Analysis & ROI
MediaCoverage
Facebook Presence: Media Coverage
@socialtrav ,#STM2012
You are unique and now your fingerprints will open up a new world of possibilities
What does PayTouch do?
PAY
ACCESS
LOYALTY
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PayTouch at Ushuaïa
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Enrollment-PC
Enrollment-Station
Personal computer connected to PT-
terminalIncludes PayTouch Enroll-PC software
Exclusive Enrollment Point
Allows user self-registration
https://www.pay-touch.com/signup
In Person
On-line
How can you be a member?
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The social media opportunity
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The new PayTouch&Facebook Pods
ADDED TECHNOLOGY
HD CAM + Flash light
FB Presence Integration
NEW FEATURES
- Post on your Facebook wall
- Take and share pictures
- Facebook Places Check-in
- All with your fingertips…
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Paytouch Facebook Pods
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The Ushuaïa Tower
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Paytouch Facebook Pods at the WTMExplore and try this new
technology
With thanks to our partners
