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Edward Chang Melinda Yang Yu Hou
12/5/2012
Usability Test Results For
Yushan National Park Ecological Protected Area
‧ ‧
‧
Website Background
‧
Persona and Test Subjects
‧
Usability Tasks
‧
Results of Findings and Improvements ‧
Overall Impression
Agenda
Background
http://mountain.ysnp.gov.tw/english/index.aspx
Yushan National Park has launched the online entry application system to replace the original paper application, but some parts of the interface cause usage complexity
The testing goals include how easily new users navigate the site and whether they can collect specific information Yushan National Park Entry Team is seeking improvements to provide a positive user experience and increase usage frequency
Primary user: Young adventure
The young adventurer has a regular exercise
habit; he/she exercises more than once a
week and goes hiking or camping once a
year. Most of them are still college students
or college-educated. Their personal income
is less than $20,000 a year. The young
adventurer has a moderate or advanced
degree of web saviness and is budget-
conscious. When they go hiking or camping,
they seek accessible information initiatively
instead of spending money on a travel
agency.
These advocates include students,
backpackers, family members and friends.
The adventurer will be looking for a wealth of
information and clear applied methods on
related websites, like Yushan National Park
Ecological Protected Area Online Park Entry
Application.
Test subjects
5 men, 1 woman
6 subjects were ages of 19 to 25
5 with personal income under $10,000
5 exercise at least once a week
5 went camping or mountain climbing in the past 12 months
5 saw outdoor recreation opportunities as important
Usability Tasks
Task1. Reactions to the home page
o Getting the message across effectively
Task2. Plan a visit
o Checking trail status, finding route map and lodging information
Task3. Preparation
o Realizing what document to get before entry
Task4. Apply for entry
o Completing the application process
Task5. Obtain the permit
o Inputting required information and printing out
View Recordings of Sessions
Arian audio: https://docs.google.com/open?id=0B-We5xN7jURmM290dkNvNS1JU1E
Arian video: https://docs.google.com/open?id=0B-We5xN7jURmQUNKOWRxOVJrTzg
Grace audio: https://docs.google.com/open?id=0B-We5xN7jURmU0tkT3hndWxvV3M
Grace video: https://docs.google.com/open?id=0B-We5xN7jURmVVdFN2ItYVBQUXM
Jack audio: https://docs.google.com/open?id=0B-We5xN7jURmYTV1Nzk0RVhsaVE
James audio: https://docs.google.com/open?id=0B-We5xN7jURmYWdHQ213dkJxZjA
Kevin audio: https://docs.google.com/open?id=0B-We5xN7jURmcDgxd2EtaVZlckU
VT video: https://docs.google.com/open?id=0B-We5xN7jURmeWNZWU1OUW9YcXM
Home page
Home page Impression
50% identified the site is mainly
for National park entry application
30% identified it is for environmental protection
First they noticed the board then
the primary navigation
★ Average impression is 4 stars
Like and Dislike
Like
"Visual and clear
navigation." - James
"Eye-catching color, beautiful design with adorable pheasant."
-Vinh-Thuy
Dislike 100% frustrated to use limited
mobility drop-down menu
50% preferred real national park background pictures
Confused about some labeling like" Draw Results" and " How to use the system" "No idea about what the system is for. It could be whole website usage problem and resolution." -Jack
Improvements
Site identity and mission:
o Making the site ID more visible by changing the original text color
o Adding clear tagline below the Site ID
Improvements
o Clear entry points for new users by giving a more
self-explanatory name, “First time? Go for permit
to entry,” instead of “ Why do
o Short description of Draw operation on the board
Plan a Visit
100% participants has no problem with what to expect on current status of trail. Some of them provided additional suggestions.
“I expect to see weather condition and warning.”
-----Kevin
“Trail list. If the trail open or not”
----- Jack
“Maybe current event.”
-----Grace
Expectation of Current Status of Trail
85% participants incorrectly clicked the left map first
1 participant incorrectly clicked “Cabin and Campground Availability”
Find the Route Map
Improvement
Make the link more visible
Reconfigure the content lay out
Find Locations to Stay
60% participants: camps and cabins
30% participants: visitor centers
Improvement
Redesign the icons for visitor center
Reorder the icon sequence:
Peak
Visitor Center/Service Center
Trail Head
Cabin
Camp
Original
Cabin Capacity
2 participants successfully clicked
“The Capacity of Campground”
3 participants tried to
click camp icons on the map
1 participants clicked
“Cabin and Campground
Availability”
Improvement
Make camp and cabin icon on the map link to corresponding page
Change the label “Camp and Cabin Availability” to “Camp and Cabin Reserved Status”
Change the label “The Capacity of Campground” to “Lodging Information”
What do the numbers mean?
1 out of 6 participants correctly guessed it’s about applied applicants
3 participants guessed it’s about available beds or tents
1 participants guessed it’s about how many people will show up
1 participant had no idea
Improvement
Move the description about the number to the top
Make the number on the calendar stand for the number of campground availability, as most participants have expected
Get an Entry Permit 2 out of 6 participants found out they need permit before entering the park
1 participant misunderstood the question
2 out of 6 participants went to FAQ and took a while to find out
1 participant didn’t find out until being offered with a hint
Improvement
Set a specific floating navigation bar on the website for applying for a permit
Enlarge and use another font of “Online Park Entry Application”
Apply for
Entry
Apply for Entry
50% participants clicked the correct path "Online Application“
50% participants identified the wrong link under "Permit Application Methods.“
Improvement
Labeling of "Online Application" should be more visible
Description in "Permit Application Methods" should be more obvious
Distinct with National Police Agency's Online Application
Application Process
50% users got confused with Team Leader and Team Member scenario, they chose Team Member and failed to enter the next process
None of the participants have major problem during the entire application process
Minor issues confused the participants
Minors Improvement
“I think the do not collect animals and plants should be bold because it emphasize it’s a protected area.” -Vinh-Thuy
Minors Improvement
Selection of Nationality should separate Europe and America
“I’m entering from USA, there supposed to be a USA.” -James
“I got confused at IP labeling. I guessed it will show my IP, but it’s not.” -Jack
All participants ignored the provided example to input country code in cell phone
Minors Improvement
“I don’t know what by bed first mean?”
-Jack
Description of camping condition should change to camping preference Ex: prefer bed first or will bring personal tent
Minors Improvement
“Aw… I have no idea what that Asian language means.” -Arian
Alert message boxes in Chinese should interpret into English
Ease of Performing the Application Process
30% in between, 70% easy
One participant disliked the multiple language, another liked it “The other language distracted me.”
“I like the Chinese character, they should add the Chinese name on homepage.”
Guess the Process after Application
From the overall walk through, none of the participants recalled or guessed right on “Draw”
One participant found the draw under “Permit Application Method.” Other searched through pages like: FAQ, Application Inquiry
Improvement Provide the Draw
information at the final page of application process
The information should be more visible on the site. Ex: Home page, Permit Application Method
People tend to think once you reserved, you get the permit. “In USA, you reserved, you get to go.” -Kevin
Print the Permit
None of the participants have problem on finding where to print out the permit
100% expected to see the official permit “It looks offcial.” -Grace “It got a seal!” -Vinh-Thuy
Overall Impressions
65% participants think the website is more serious than the first impression
★ Overall 3.6 stars
70% participants dropped 0.5 - 1 star
30% the same