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5 international bloggers attending a BlogTrip to discover an overlooked area of Tuscany. Like locals.
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Working With Social Media
People now spend more time online than watching television1
100 million people log on to Facebook at least once a day2
77% of internet users read blogs regularly3
Social networks and blogs are the most popular online
category, followed by online games and instant messaging4
It’s Still Growing...
The average time spent on Facebook and Twitter increased by
699% and 3712%, respectively in 20094
43% of Brits aged 55 to 74 use the internet frequently5
13% of over 65s log into their Facebook accounts every single day2
74% of Twitter users are between 25 – 546
53% of Facebook users are between 25-542
LIVING LIKE A LOCAL IN TUSCANY: A BLOG TRIP
The idea: to promote an “off the beaten track” area within Tuscany, with the emphasis on authenticity.
Cooperation and coordination between small local businesses, partnerships & charities
Inviting high profile, quality bloggers
35 000+ Twitter Followers
Average Klout score: 65
90 000 Unique Visitors Per Month
215 000 Page Views Per Month
Syndicated with Lonely Planet
Listed on Google‟s Top 100 US Travel Sites
Ranked by Invesp in the Top 100 Travel Blogs
Ranked among the Top 100 Online Travel Influencers
Abigail King is an experienced journalist and photographer with a passion for travel and a taste for adventure with a splash of luxury. Her work has appeared in publications across the globe, from National Geographic’s Intelligent Travel to France Today, Lonely Planet, CNNGo and more. She blogs about unusual journeys, cultural travel and adventure. Inside the Travel Lab
Keith Jenkins is a thirtysomething who lives in Amsterdam. He has visited more than 60 countries across six continents and writes about his travels on his Velvet Escape blog and exhibits his photos on The Happy Explorer photo blog. In addition to being a travel blogger, Keith offers social media consultancy and marketing services. Velvet Escape
Isabelle Kenis is a passionate traveller who loves nothing more than experiencing new adventures and discovering new destinations. With Isabelle‟s Travel Guide, she hopes to inspire and help others to explore the world through her personal experience, travel tips and practical information. Isabelle‟s Travel Guide
Simon Falvo is a PR and web communications consultant, who escapes as soon as she can to find new travel adventures. She has recently launched „Avventurosa‟, a travel website that aims to promote an adventurous lifestyle and to connect like-minded people. Wild About Travel.
Nellie Huang is a professional travel journalist and blogger currently based in Spain. In her quest for adventure, she has climbed an active volcano in Guatemala, reconstructed a school in Tanzania and scuba-dived with turtles in Borneo. She writes for CNN Go, National Geographic Intelligent Travel, Wend, Food&Travel and Rough Guides. Wild Junket
Tuesday March 15, 2011 - Arrival & transfer to Casa Gentili
Dinner: local specialties at Lo Zenzero Gastronomia e Pizzicheria
Wednesday March 16, 2011
9.30 Traditional hand made ice cream at Gelateria De Coltelli
11.00 Visit the Piaggio Museum , home of the Vespa
14.30 Guided tour of Massaciuccoli Lake
17.00 Cooking classes from Cuoche in Vacanza
Thursday March 17, 2011
9.00 Discover Monte Pisano with nature and cycling guides - Eco Guide
Lunch at Ristorante La Cecca, a traditional restaurant near Lucca
14.30 The Nicosia Monastery of Calci, which dates back to 1263
Dinner: Barbecue and Cooking Brigidini (traditional Tuscan biscuits) at Casa Gentili
Friday March 18, 2011
9.30 Visit the Charterhouse of Calci, one of the biggest monasteries in Tuscany, with Pisa Tour
12.00 Olive oil, cheese, jam tasting with Agriturismo Spazzavento
14.30 Guided city tour of Lucca with Antonella Marucci
19.00 Dinner: Villa di Corliano, a prestigious villa with Rennaissance frescoes and sweeping gardens
Saturday March 19, 2011 - Departure
One hashtag:
#TuscanyTrip
300+ tweets
Average daily
audience of 175 000
Average daily
impressions 240 000
“From the very beginning, we accepted to be involved with great enthusiasm. One of our main objectives is to promote our local area” - Pisatour
“I admit that I was a bit worried. Having read their blogs I was aware of how many places they had already visited and was wondering if they would have liked „my‟ places‟”- Antonella Marcucci, City guide
“We were expecting curious people, because the people who love to travel are usually curious and open. But we did not expect such a warm and friendly meeting, with lots of ice-cream tasting and smiling. A great human experience that was well worth to be lived (and possibly repeated)‟”- Gelateria De‟ Coltelli
“A great experience, and the emotion every time a new blog post is published. Not to speak about the interested that the Blog Trip gathered at as local level” - Casa Gentili
“We‟d love to repeat the experience!” - Pisatour
Tweets tagged with
#TuscanyTrip reached an
average daily audience of
210 000, with an average
of 265 000 impressions
17 blog posts published,
generating a total of 21
000+ specific page views,
including 7,000+
impressions on Facebook.
The Ghosts of Tuscany - Should We Try to Save the Past?
V is for Vespa: Making Engineering Sexy
Italy Celebrates 150 Years - in Photos
A Jewel to Discover: Lucca in Tuscany
Nicosia Nostra
Tuscany Trip
Culinary Journey: Gelato in Pisa
Celebrating Italy's 150th Birthday
Experiencing Tuscany Like a Local
Enchanting spots: Calci Charterhouse
Blog trip to Tuscany: 5 Bloggers, tonnes of buzz
Eat, Pray, Love.. A Tribute to Hidden Tuscan Treasures
Vespa and Cinema: A Great Icon Meets Cult Movies
Photoblog: Traditional Flagwaving Ceremony in Lucca, Italy
Celebrating Italy's 150th Birthday in Lucca
Rural Tourism: Unique Ways of Experiencing the Countryside
La Voce del
Serchio
La Nazione
Times of India
easyJet Holidays
Measure again at 3, 6 and 12 months: articles & statistics from the bloggers
An update at 6 and 12 months from the hosts on their ROI
Photographs
Abigail King – www.abigailking.co.uk
Jane Baker – www.janebakerphoto.it
1 - Ipsos Reid
2 - Facebook
3 - FutureBuzz
4 - Nielsen Report
5 - Age UK Report
6 - Digital Surgeons
Quantifying Results
#TuscanyTrip on Twitter Statistics – TweetReach
Blog Page View Statistics – Google Analytics
Facebook Statistics – Facebook Insights
