1. 1. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT
2. 2. MARTY MARKOWITZ THE TRAVEL MARKETING SUMMIT
3. 3. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT
4. 4. 1. ________ Is Real; ________ Is Authentic 2. People _____ Eat Food 3. People Eat _____ ______ 4. People Dont _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
5. 5. Nothing is Real
6. 6. Is it real? Is it Authentic? Healthy?
7. 7. Tom
8. 8. 1. Nothing Is Real; ________ Is Authentic 2. People _____ Eat Food 3. People Eat _____ ______ 4. People Dont _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
9. 9. Nothing is Real Everything is Authentic
10. 10. We say DANISH
11. 11. Danes say, wienerbrd
12. 12. 1. Nothing Is Real; Everything Is Authentic 2. People Dont Eat Food 3. People Eat _____ ______ 4. People Dont _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
13. 13. People dont eat FOOD People eat Food Stories
14. 14. Chief Rabbi Vienna (16251627) My great, great, great, great grandfather.
15. 15. Negros Occidental to Negros Oriental
16. 16. 1. Nothing Is Real; Everything Is Authentic 2. People Dont Eat Food 3. People Eat Food Stories 4. People Dont _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
17. 17. People Dont Buy Food People Buy Food From People
18. 18. Koh vs. Oliver Naked Chefs?
19. 19. Ferran Adri Trotter Anna Mae Scotch Faux Unique Same
20. 20. Ferran Adri Trotter Anna Mae Scotch
21. 21. White House Chicken Barberton, Oh Scotch House New Orleans, La
22. 22. I would visit Paris but WHERE would I Eat? Ferran Adri Trotter Anna Mae Scotch
23. 23. 1. Nothing Is Real; Everything Is Authentic 2. People Dont Eat Food 3. People Eat Food Stories 4. People Dont Buy Food 5. People Buy Food From People ______ & ______ sell destinations Let me tell you a story about food..
24. 24. CHEAT: Four themes to help your food stories.
25. 25. 7 Trillion Meals a Year
26. 26. New & Orginal
27. 27. HomeStyle
28. 28. Location
29. 29. 1. Everything Is Real 2. Nothing Is Authentic 3. People Dont Eat Food 4. People Eat Food Stories 5. People Dont Buy Food 6. People Buy Food From People ______ & ______ sell destinations Let me tell you a story about food..
30. 30. Telling Stories of People Sells the Food That Sells the Destination
31. 31. Simple Menu 400k in sales 10 Mil (in drinks)
32. 32. Tell A Story
33. 33. Tell A Story Schanck sold tiny burgers, on tasty tiny buns.
34. 34. Tell A Story BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST * BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST * BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST * BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST MOBILE WEB PAGES & APPS
35. 35. Telling Stories: of People & Food Sells the Food... That Sells the Destination!
36. 36. NYC Chicago Charleston
37. 37. What IS YOUR food STORY? Thanks Im Harry Hawk @HHAWK
38. 38. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT
39. 39. INSPIRATION THROUGH FOOD: Bringing Food Culture to the Head of the Table Founding Chair Brian Alberg, Executive Chef and Vice President Food & Beverage
40. 40. Importance of Food Tourism The World Food Travel Association reports a few compelling statistics: American foodies spend nearly $100,000 per minute, every minute of the day, on food and drink when traveling.
41. 41. 27 million leisure travelers have participated in culinary-related travel in the last 3 years.
42. 42. Direct economic impact on food tourism in the U.S. is at $32 billion.
43. 43. The Berkshire Food Landscape Home to award-winning Berkshire Mountain Bakery, Berkshire Blue Cheese, Barrington Coffee Roasters, Berkshire Mountain Distillers, Cricket Creek Farm, High Lawn Farm and No. Six Depot Roastery & Cafe.
44. 44. Small food businesses offer authenticity, unique products, local personalities and interesting stories.
45. 45. Benefits of Berkshire Food Tourism Tap into growing tourism niche Reach a younger demographic Grow tourism-related business Build shoulder seasons Create opportunities for repeat visits Share our rich agricultural history Preserve our beautiful landscape
46. 46. Berkshire Farm & Table promotes food culture in our region: We share the unique stories of our chefs, food makers and farmers We produce high quality food events and guides to food experiences We gain positive attention in national media outlets Our work advances food as another reason to explore and savor the Berkshires. Building food tourism contributes to economic development which preserves the beauty of our landscape, enhances our quality of life and provides visitors with a richer, fuller experience.
47. 47. IN THE MEDIA
48. 48. James Beard Team Dinners
49. 49. Outstanding in the Field at Indian Line Farm, the first CSA in North America (2012)
50. 50. Events & Experiences
51. 51. Taste Trails Cheese & Charcuterie Beer & Cider
52. 52. Taking Berkshire Food Culture on the Road
53. 53. Berkshire Farm & Table Partnerships
54. 54. TasteBerkshires Media Event in NYC
55. 55. Great Content is Key Video creates an emotional connection and has the ability to be shared on many social platforms. A Google survey revealed 45% of leisure travelers said travel videos influenced them to book a trip and that number jumped to 74% for affluent travelers. YouTube is the 2nd largest search engine after Google. Your customers are using it to research and plan their trips.
56. 56. www.findeatdrink.com My Backyard. My Berkshires. Video created & produced by