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Personal Brands are here to stay - no matter how large your organization or firm is, you can be leveraging the power of Personal Branding within your organization. Ed Schipul discusses actionable ways you can connect with your Community and target audience by promoting other brands - while shining the backlight on you and increasing profitability.
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Welcome to the Personal Brand EraOpportunities and trials in the travel world to leverage Personal Brands
Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
www.flickr.com/photos/lord-jim/3574449675
Photos thanks to: www.time.com
Meet Hannagan
http://www.lasvegassun.com/history/video/
“The Hannagan Method”
www.flickr.com/photos/bratha/3212438828
www.flickr.com/photos/abcdz2000/4443413327
Roosters + Explosions
★ The Personal Brand Era
★ Social Objects
★ Strategy above all
Find this presentation:www.slideshare.net/eschipul
Let’s talk about...
www.flickr.com/photos/mattcameasarat/3842296392
Welcome to the Personal Brand Era
www.flickr.com/photos/pilax/38289753
The Personal Brand environment
www.flickr.com/photos/14516334@N00/658457636/
AsynchronousFaulty, Redundant Communication(like old people)
(it’s evolution baby!)
Information Overload
source: “Living Systems”
Hi, I’m happykatie
More than just a person
The Big Idea:
Personal Brands are Profitable for Your Businesswww.flickr.com/photos/joshuacraig/3075437046
Grow your footprint + impact
27 on Twitter14,065 followers
27 on Facebook12,446 friends
A tangible Win-Winwww.dstagg.com www.schipul.com
3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new customers
$7,500 Billboard = 300 new customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/http://www.flickr.com/photos/29970359@N07/3373700426/
Elements of The Personal Brand Era
1. Story2. Creation3. Curation4. Distribution5. Monitoring6. Terms of Service
Read more: http://bit.ly/pb-era
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
What makes a Story?
Let’s talk about YOU
Tell people how to talk about you.
(or they won’t)
www.flickr.com/photos/51035655711@N01/23278242/
Brand naming
1.
2.
3. SHORT!
Businesses can help Personal Brands
Recruit internally for Personal Brandswww.schipul.com/personalbrands
Twitter/Facebook+ Personal Brands
+ PR Strategy = Increased Profits
Big Idea:
www.flickr.com/photos/lord-jim/3571566833
Create Social Objects
www.flickr.com/photos/pilax/38289753www.flickr.com/photos/pilax/38289753
Social Objects
@gapingvoid
Who is telling and sharing your Story - RIGHT NOW?www.marfashadows.com
#marfa
Maximize connections, create beautiful archives to sharewww.facebook.com
Give + get back - find those Win-Win relationshipswww.twilightandtea.com
Video is a big, big, big deal - NO EXCUSESwww.apple.com/ipad // www.theflip.com
Connect community with an ‘experience’ + they’ll talkwww.greatwolflodge.com
#chevygwl
Twitter keeps everyone in the knowWhat value can you create?
Ben Gillinwww.twetches.com
1. Research
2. Strategic Planning
3. Implementation
4. Evaluation
www.flickr.com/photos/lord-jim/3575274990
Strategy Above All
www.flickr.com/photos/pilax/38289753
1. Research
www.flickr.com/photos/lord-jim/3575271834
www.google.com/alerts Email updates for your company
name and keywords
http://alerts.yahoo.com Yahoo! alerts you of any occurrences
of defined terms and names
www.technorati.com Email updates for your company
name and keywords
http://search.twitter.com Search Twitter for what’s being
said about you
Are you a good listener?
2. Strategic Planning
www.flickr.com/photos/lord-jim/3571575685
“What’s your Brand? If you can’t answer that question
about your own Brand in 2 or 3 words, your Brands in trouble.”
~ Al Ries
3. Implementation
www.flickr.com/photos/lord-jim/3574474673
This isn’t new...
4. Evaluation
www.flickr.com/photos/lord-jim/3574452593
The Brand Development Cycle
Analytics tools exist - but you decide successwww.google.com/analytics + www.scoutlabs.com
Let’s talk about threats...
Who are your rock stars?
1.Human/Asynch = Better
2.Personal Brands are Profitable
3.Create Social Objects
4.TELL them how to talk about YOU
www.flickr.com/photos/ladymixy-uk/3649349353
Big Idea Review
A quick review...
• Facilitate Personal Brands
• Create Social Objects
• Think & Execute Strategy
You are your own Brand, make it work for you
Find this presentation: www.slideshare.net/eschipul
Ed SchipulEmail: [email protected] Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
