Research & StrategyReady, Set... Go!

Tired of overpaying for plane tickets? Mission

Annoyed with unclear directions and maps? Mission

Don’t know where to find out about local fun? Mission

Our mission is to make travel fun and easy, but also environmentally-conscious.

Mission

VisionWe think that we can improve the environment by doing something every day. Travel is a big part of it.

EssenceWe don’t think we should get rid of motor transport. We just want to suggest tips that will allow to enjoy travel and create less damage.

Environmentally-friendly Attributes

Laid-back Attributes

Affordable Attributes

ValuesWe are trying to promote environmentally- friendly methods of travel, while keeping it realistic and useful for the tourist.

We value the Earth... Values

...and everything it represents. Values

We believe that with a little bit more information and thoughtful guidance more people will be willing to make their travel less harmful for the environment.

Beliefs

We can always carpool! Beliefs

We target young adults 20-30 years old... Markets

...who like to actively travel and explore. Markets

Education: UMKC alumni

Speciality: accounting

Interests: cycling, collecting

art, photography

Destination: Philadelphia

Leslie, 23 Audience

Education: Columbus (student)

Speciality: architecture

Interests: traveling, going out, collecting

Destination: New York

Clay, 20 Audience

Education: Yale

Speciality: law

Interests: golfing, hiking,

researching, swimming

Destination: Miami, FL

Mike, 30 Audience

We have respectable competitors... Competitors

Competitors

Competitors

Competitors

Competitors

Competitors

Competitors

AdvantageWe are environmentally-friendly and open. User feedback plays an important role in our business. If you don’t trust us, you might trust your neighbors.

Stakeholders

Stakeholders

Stakeholders

Stakeholders

Stakeholders

Thank you!