Top Hotel Marketing Trends For This

2016

Mobile devices account for over 94% of annual growth in hotel reservations! A number of hotels will make ensuring compatibility the priority.

Rise of Mobile

94%

Impact of Content

High quality content is the need of the hour – hotels should focus guest interests and present blogs on local attractions, restaurants and so on.

Targeted Marketing

Consumer behavior fluctuates widely across different niches and hoteliers will dedicate a lot of their efforts towards better targeted marketing.

Guests love personalization and numerous studies have proven that personalized emails witness substantially higher open and click-through rates!

Personalized Emailing

Landing Pages

As expected, landing pages enjoy better conversion and lead generation than home pages, and hotels will begin to implement more of them.

User Generated Content

UGC comprises of an ocean of material, including content, pictures, videos and so on, produced by guests, and the potential for hotel branding with this content is huge.

New Payment Scheme

New mobile and online payment gateways have simplified transactions for guests – and hotels will continue to strive to improve payment simplicity

 With video content gaining widespread prominence, hotels around the world will continue to prioritize and implement video strategies

Video Marketing

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