From Local to Global:

Unlocking the Power of Culture

P R E S E N T E D A T :

T H E C O O P E R A T I Z E T R A V E L M A R K E T I N G S U M M I T

J A N U A R Y 2 0 1 5

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Meet Magatte

• Born in Senegal, West Africa

• Grew up in Europe

• Drawn to the United States

– Ended up living, marrying and working in

the US

– Fell in love with US culture

• But, something was missing…

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Meet Senegal

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Where does Senegal compete in international brand market?

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Making Senegal a global brand

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But companies need a clear and unified vision about the brand

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Meet Tiossan

• The meaning of Tiossan: The Origins

of Culture & Humanity

• Each product has been carefully

crafted using the finest, most healing

and nourishing natural ingredients

Africa has to offer.

• Ellativa(tm): the unique healing

complex that combines Black Seed

Oil - a focal point of many traditional

remedies - with an exclusive blend of

essential oils and other natural

ingredients to deliver healthy, radiant

skin.

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Bringing Senegal to the world

One of West Africa's most popular destinations,

Senegal is culturally rich, famous for its excellent

musicians, artists and story tellers, fine beaches,

beautiful colonial towns, lagoons and rivers.

Embracing the local spirituality and Senegal’s natural

healing plants and botanicals, Senegalese traditional

healers have produced effective and gentle healing

formulations that Tiossan is offering to the world.

The Beauty of Senegal

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• Tiossan is dedicated to supporting

and healing the Senegalese

community, just as it supports and

heals the skin of every Tiossan user.

10% of the profits from every Tiossan

purchase is devoted to creating

innovative schools in Senegal.

• Committed to job creation in Africa:

progressing toward vertical

integration in production.

Beauty with Purpose

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Imagery, words and sales strategy

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Diverse media coverage focuses on cultural authenticity

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Who and what influences today’s consumers?

Target market: American “Cultural

Creatives”

Target market values: unique, authentic but

polished experiences

Tiossan’sdifferentiator:

something new from an exotic

country

Why Senegal: beautiful beaches, pink lake, creative

culture, healing traditions

Tiossan branding: images, stories,

and collaborations with other

Senegalese brands to establish the

culture

Tiossan has built it’s brand on these questions

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