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CSR and MICE Buffalo Events Sarah Griffin

THE RISE OF CSR IN MICE

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Page 1: THE RISE OF CSR IN MICE

CSR and MICEBuffalo Events

Sarah Griffin

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Local Life tours

• Connect travellers with local cultures through amazing and unique travel experience

• Create jobs and support local economies. • To be Southeast Asia’s leading integrated

travel management company• Discover Your Asia

Our Vision

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DestinationsBuffalo Tours is able to provide you services across 11 destinations in Asia:

Thailand ChinaVietnam JapanIndonesia CambodiaSingapore MalaysiaHong Kong MyanmarLaos

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Buffalo Tours at a glance

Our People500 officestaff

250 Drivers 750 Tour

Guides

Our Languages

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Our StoryTran Trong Kien - Founder & Chairman  

Empower local communities and support local economies

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Local Life Experiences

http://www.buffalotours.com/local-life-tours.html

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Community Partners• Om Goi – Thailand• Chan Sar Village – Cambodia• Seung River – Laos• Vinh Long – Vietnam• Mai Chau – Vietnam

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What does Success look like?

Transparency and reporting Win-Win-Win Inspiration

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Actions speak louder than words

Transparency and reporting Win-Win-Win Inspiration

Create a company culture where your passion is the core of your culture and strategy

• Responsible travel champions and hand books• Internal responsible travel audit• Travel life certification• Strong animal tourism policy• Guide Training School• Internships with local NGOs • Creating leisure and MICE products with social enterprise supply chain

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Community Partners

• Om Goi – Thailand• Chan Sar Village – Cambodia• Seung River – Laos• Vinh Long – Vietnam• Mai Chau – Vietnam

Social Enterprise and NGO partners

• Friends International• Crossroads• KOTO• PHARE• Mai Chau – Vietnam • SNV • Hope for Hunger Food bank

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How do we combine Events & CSR?

• Social Programmes• Team building

• Incorporate Social enterprise in supply chain• Incorporate charity challenges and community build projects• Create a meaningful purpose

• Incentives (using responsible product lines and experiences)• Supply chain (Corporate gifts, restaurants, Caterers, • Responsible travel culture

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DO’s• Know your audience• Make it easy for participants• Be transparent (on suppliers and where

the benefits/ challenges will occur)• Reporting and communication > to

ensure there are measurable benefits • Revisit your supply chain• Choose a short list of causes/ suppliers

and foster those relationships

The Do and Don’ts of CSR

DON’T’s• Try to capitalise on a trend• Look at money as the only resource, and

donations as the only resort• Make it look like a PR exercise• Jump in without a plan (product, strategy,

budgets, operations, purchasing)• Over- promise (act within your realm of

capability)

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Questions?