“Walmart launches smartphone

trade-in program ahead of new

iPhone”http://money.cnn.com/2013/09/10/technology/mobile/walmart-trade-

in-smartphone/index.html?iid=HP_River

Jordan Heiden Professor Klinkowstein

September 21,

2013:

• Trade-in credit

for new phone

• Over 100

models

• $50-$300

payments

Jordan Heiden Professor Klinkowstein

Jordan Heiden Professor Klinkowstein

Walmart makes transition with new trade-in program

• Walmart will have

largest program of

any brick and

mortar store

Jordan Heiden Professor Klinkowstein

• Most college

students look for

best value in

purchasing a new

phone

Jordan Heiden Professor Klinkowstein