WelcomeTo The

New Normal

More regulation, a weaker consumer, higher rates of unemployment, years before housing prices get back to old highs, a weaker dollar, more government debt, more taxes, a little deflation, then a lot more inflation and an end to U.S. global economic downturn…

Welcome to New Normal~ Don Reynolds, Economist

21st Century Forecasting

16 New NormalsThe impact of the new normal on

meetings, destinations and hotels

Buyers MarketOn an inflation-adjusted basis ... it’s going to probably take eight to ten years to get hotel room rates back to where they were in 2007.

Mark Lomanno, President Smith Travel Research

Buyers Market• Price Integrity • Rate Transparency• Less Brand loyalty

TRUST!

More Value - Pay Less

• New Competitive Set• Buy up, not down• Packages

Shorter Lead Times

No Longer serves us

Multi-Year Contracts Out

Group Biz Being Commoditized

• RFP Overload

• Grids

• Selling brass and glass

• More small biz

SMMSmarter Buyers

Green Is In

Billboard EffectExpedia/Cvent

Hotel Sales 2.0• Online footprint

• Social mediainteractions

• There B4 the Sale

• Geo-location

Social CRMA process to monitor, engage & manage conversations & relationships with existing & prospective customers & influencers across the Internet, social networks & digital channels. ~ Mark Walsh

Online Content & Communities

Threat or Opportunity

Monologues To DialoguesTo Polylogues

Extending The Reach• Technology

infrastructure

• Helping your customers reach their customers beyond four walls of venue

Untraditional Room Setups

Conduit For Connections

Reg List Attracts

To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or pick the category—increased meeting attendance, or association growth, or… is just not reasonable.

~ Don Reynolds, Economist 21st Century Forecasting

WelcomeTo The

New Normal