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Top 10 Airlines Companies from USA on Social Media March, 2014

The Most Social Airlines of USA in March 2014

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Key Findings: 1. American Airlines is the most social Airlines company in March. 2. United Airlines, US Airways and American Airlines combined occupy 65% space when it comes to social buzz. 3. With the Facebook engagement score of 92.58, Southwest bagged the first rank among the top 10. 4. With the Twitter engagement score of 88.40, American Airlines bagged the first rank among the top 10. 5. American Airlines, Delta and Southwest constitute 69% of the Industry’s Facebook fan base. 6. JetBlue Airways has the largest number of followers on Twitter at 18,04,322.

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Top 10 Airlines

Companies from

USA on Social

MediaMarch, 2014

#1 American Airlines is

the most social Airlines

company in March.

65%United Airlines, US Airways

and American Airlines

combined occupy 65%

space when it comes to

social buzz

92.58With the Facebook

engagement score of

92.58, Southwest

bagged the first rank

among the top10

88.40With the Twitter

engagement score of

88.40, American Airlines

bagged the first rank

among the top 10

69%American Airlines, Delta

and Southwest

constitute 69% of the

Industry’s Facebook fan

base

18,04,322JetBlue has the largest

number of followers on

Twitter at 18,04,322

WHAT WE HAVE FOUNDSSI (SIMPLIFY360

SOCIAL INDEX) IS

A FUNCTION OF

BUZZ SCORE,

FACEBOOK

ENGAGEMENT

SCORE AND

TWITTER

ENGAGEMENT

SCORE

Rank Company name

SSI Score

(Mar,

2014)

1American

Airlines 92.3

2 Delta Airlines 80.2

3 United Airlines 79.7

4Southwest

Airlines 78.1

5 JetBlue Airways 76.5

6 US Airways 74.9

7 Virgin America 64.4

8 Alaska Air 58.6

9Hawaiian

Airlines 56.5

10 Frontier Airlines 43.7

TOP 10 MOST SOCIAL AIRLINES COMPANIES

PARAMETER WISE BREAKUP OF SCORES

SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK

ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE

Rank Company Name Buzz Score

Facebook

Engagement

Score

Twitter

Engagemen

t Score

Total Score

1 American Airlines 94.70 91.52 88.40 92.30

2 Delta 78.90 82.08 81.02 80.20

3 United Airlines 84.20 73.60 76.80 79.70

4 Southwest Airlines 68.40 92.58 83.08 78.10

5 JetBlue Airways 73.60 74.70 84.18 76.50

6 US Airways 89.40 51.50 69.42 74.90

7 Virgin America 63.10 62.08 69.40 64.40

8 Alaska Air Group 52.60 71.54 57.80 58.60

9 Hawaiian Airlines 57.80 59.92 50.48 56.50

10 Frontier Airlines 42.10 44.18 46.30 43.70

158.260

41.027

54.355

29.886

33.646

64.175

17.636

5.200

5.335

3.779

2.174

3.986

0.586

1.571

0.340

0.359

0.253

0.088

American Airlines

United Airlines

Delta Airlines

US Airways

Southwest Airlines

JetBlue Airways

Virgin America

Alaska Air Group

Frontier Airlines

Hawaiian Airlines

Spirit Airlines

Allegiant Air

Sun County Airlines

AirTran Airways

Cape Air/Nantucket Airlines

SkyWest Airlines

Atlantic Southeast Airlines…

Mesa Airlines

Thousands

AMERICAN AIRLINES MENTIONED THE MOST ON TWITTER

No. of Tweets with brand mentioned on Twitter, March 2014

American Airlines

Delta

United Airlines

Southwest

JetBlue Airways

US Airways

Virgin Ameica

Alaska Airlines

Hawaiian AirlinesFrontier Airlines

250

2,500

25,000

250,000

2,500,000

20,000 600,000 18,000,000

No. of m

en

tion

s o

f bra

nd

tw

itte

r h

an

dle

on

Tw

itte

r

Number of Followers on Twitter

*Bubble size represents %ge of followers engaged, Data as of March, 2014

AMERICAN AIRLINES IS A CLEAR LEADER ON TWITTERAmerican Airlines has highly active followers and at the same time a very high number of

mentions.

Twitter engagement quadrant, March 2014

Airlines Industry, USA, Source: Simplify360

Leaders

American Airlines

DeltaUnited

Southwest

JetBlueUS Airways

Virgin America

Alaska Airlines

Hawaiian Airlines

Frontier Airlines

Allegiant

150

1,500

15,000

150,000

1,500,000

70,000 700,000 7,000,000

No

. o

f p

eo

ple

en

ga

ge

d o

n F

ace

bo

ok

No. of fans on Facebook

*Bubble size represents %ge of fans engaged, Data as of March, 2014

AMERICAN AIRLINES & SOUTHWEST ARE CLEAR LEADERS ON

FACEBOOKAmerican Airlines & Southwest have highly active fan base and at the same time a very high fan

base.

Facebook engagement quadrant, March 2014

Airlines Industry, USA, Source: Simplify360

Leaders

Share of fans on Facebook

American Airlines15%

Delta Airlines13%

United Airlines7%

Southwest Airlines41%

JetBlue Airways

9%

US Airways1%

Virgin America5%

Alaska Air Group

4%Hawaiian Airlines

3%Frontier Airlines

1%Allegiant Air

1%

Sun County Airlines

0%

Cape Air/Nantucket

Airlines0%Atlantic

Southeast Airlines

(ASA)/Express Jet0%

Southwest, Delta and American Airlines combined constitutes 69% of the Industry’s

fan base.

Data as of March, 2014

MethodologySimplify360’s proprietary listening tool is

used for collecting the data and counting

the number of mentions for each company.

The parameters considered for Twitter and

Facebook were also gathered through

Simplify360.

A total of 18 US based companies were

considered in the analysis.

Simplify360 – The Leader of Social Business

Intelligence

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Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

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Business

Intelligence

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