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The world's largest home

improvement specialty retailer with stores in all 50 states, the District

of Columbia,

Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, Mexico and

China.

Strengths

REPUTATION BUDGET

SIZE

Threats

Weaknesses &

WOMEN

BEGINNERS

Opportunity

November 2010

Christmas 2011

Determine Budget

Connect with Target Customers

Create Resources

Measure Effectiveness&

Improve Strategy