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THE DISINTERMEDIATION OF TRAVEL
• Help customers get more direct access to items or services by reducing or eliminating third parties
• Removing the middle man
• Due to rise of the Internet and the spread of mobile devices
WHAT IS DISINTERMEDIATION?
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BUT WHAT IS TRAVEL DISINTERMEDIATION?
And how can you use it to benefit you?
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• Travel agents were the norm
• There were few options for getting travel information or booking trips without the internet
BACK IN THE DAY…
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• New trends like online travel agencies, self-booking tools and a ‘do it yourself’ mentality
• Unlimited access to information
• Better informed travelers
NOWADAYS...
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• Major case of information overload
• Upswing: from people who knew what they wanted but wanted a more authentic experience than self-booking tools could offer
BUT ALSO
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TRAVEL WORLD START TO USE A HYBRID BETWEEN:
- SELF BOOKING TOOLS (SBT’s)
- ONLINE TRAVEL AGENCIES (OTA’s)
- TRAVEL AGENTS
WHICH LED TO MORE ONE STOP SHOPS FOR TRAVELERS
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• When you book a flight and are recommended a hotel
• When Airbnb partners with travel agencies to customize the travel experience for corporate flyers
EXAMPLES OF TRAVEL DISINTERMEDIATION
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• Might lead one to think travel agents and OTA’s can be done away with
BUT…
• Due to the information overload travel agents and OTA’s are not the middle man anymore: they are the main man
WHAT HAPPENED THEN?
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• SBT’s can get you to your destination but due to their automated algorithmic responses they don’t know what you want to do there
• Travel agents can be the difference between the tourist experience and the cultural experience
SBT’s versus TRAVEL AGENTS
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• They can custom-made the trip for you based on your desires and tastes
• They can save you a huge amount of work planning for your trip
• They will provide you with help, bookings and tips during your trip through mobile devices
TRAVEL AGENTS & OTA’s
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• Growing business field
• Advanced mobile platforms can keep travelers connected almost anywhere in the world
• Will evolve from online intermediaries to providers of experiences
ONLINE TRAVEL AGENCIES
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Let your travel agent help you get on the path towards travel
disintermediation and enjoy a hassle free experience!
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