The Coming Fourth Digital Revolution In The Travel Ecosystem

Research & InnovationAPI & Platform

Business Strategy & Digital TransformationNew Usages, Connected Business & Mobility

Copyright © William El Kaim 2015

The End Of Travel As We Knew It Disruption Of The Travel Ecosystem

William El Kaim – March 2015

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Plan• The 4th Revolution In Travel Industry: Travel As A Service And Mobility • Interactive Proactive Multimodal Intermodal Assistant • The Power of Big Data • Pervasiveness Through Unbundling and Deep Linking • Disruptions: End of Intermediaries?

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The 4th Revolution In Travel Industry: Travel As A Service And Mobility

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Customer at the HEART!

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Sharing Economy

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The 4th Revolution – Mobility as a Service

SOLOMO* Sharing, User

Generated Content, Direct Booking

Pervasive access and usage of information pushed to people and connected objects: Open Data, Big Data, User Generated content, multimodal planner, etc. Mobility information natively supported in Calendar app, Operating System, voice activated virtual assistant, TV.

Travel booking is now commoditized and offered by Retail and eCommerce online shops Local and domestic transportation offer challenged in real time by customers and usage New business models are emerging for renting vs. sharing vs. owning, impacting the transportation industry as a whole.

GDS

Birth of Travel Agency

Internet Birth of Internet

Travel Agencies and Corporate Travel

Mobility Smart city, Live Door To Door Multimodal

Journey

* SOLOMO means Social, Local, Mobile

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Re-programming Mobility … and Travel• Travel industry = 9,2% of global GDP

• Half is terrestrial, half is digital … • Technology operates on 2 axis: making things and moving things

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Re-programming: Software is Eating the World

• Value from bits (information content) grows faster than the value from atoms (the physical product or human-delivered service)

• Digital capabilities increasingly will determine which companies create or lose value.

• The “plug and play” nature of digital assets causes value chains to disaggregate, creating openings for focused, fast-moving competitors.

• New market entrants often scale up rapidly at lower cost than legacy players can, and returns may grow rapidly as more customers join the network.

Source: McKinsey Quarterly and PWC8

http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

http://www.pwc.com/us/en/technology-forecast/2012/issue2/features/feature-creating-openeing-apis.jhtml


API and Open Source Everywhere

9https://developer.uber.com/

https://sudo.hailoapp.com/

https://developer.uber.com/




Mobility Aggregator: Capitaine Train• Capitaine Train sells train tickets to

European destinations from SNCF, Deutsche Bahn, Eurostar, Thalys and more.

• It works on mobile, with an emphasis on delivering great customer support.

• Does not own any train!

https://www.capitainetrain.com/10

https://www.capitainetrain.com/

https://www.capitainetrain.com/


Tempo: Interactive Notifications• Interactive Notifications are available to

those on iOS8, and bring you contextual alerts so you don’t need to dig for information — it’s all brought to you. • Get maps, directions and estimated drive

times. • Send “running late” texts or emails to meeting

attendees. • Dial-in to a conference call. • Check flight status, terminal and gate

information. • Find and order Uber rides to your next

meeting, intelligently auto filling destinations based on data from your calendars.

• Discover the weather forecast based on location.

http://www.tempo.ai/ 11

http://www.tempo.ai/

http://www.tempo.ai/


Calendar42: Mobility Attached to Agenda

12http://site.calendar42.com/

http://site.calendar42.com/

http://site.calendar42.com/


“Intelligent Email”

13http://www.slidemailapp.com/

http://www.slidemailapp.com/

http://www.slidemailapp.com/


Using Hackatons To Reinvent Mobility• 2 months to build a

connected mobility app using API from one Bank, connected car startup Xee, Salesforce and mobility providers (Uber, ZenPark).

http://mobilebankingfactory2.bemyapp.com/ 14

http://mobilebankingfactory2.bemyapp.com/

http://mobilebankingfactory2.bemyapp.com/


Re-programming Mobility• In lieu of large civil infrastructure projects, transportation systems are increasingly being

augmented with a range of information technologies that make them smarter, safer, more efficient, more integrated.

• Transformation is now being driven by the private sector. • Companies are investing in infrastructure for mobility on a similar scale, but using very different

technology. • All but invisible to planners and citizens alike, new communications network are

becoming the most important transportation infrastructure of our era, enabling us to re-invent the how our roads, transit systems, and freight and logistics networks function.

• The hidden nature of these new mobility infrastructures – tiny devices in our pockets communicating over invisible radio waves with algorithms running on servers in the cloud – has conspired to conceal the important public policy and planning issues that their mass adoption raises.

Source: RE-PROGRAMMING MOBILITY, The Digital Transformation of Transportation in the United States, Dr. Anthony Townsend, Senior Research Scientist; Rudin Center for Transportation Policy & Management

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Re-programming Mobility• A large portion of 2020 revenues are likely to come from products and

services that don’t even exist today • Advances in technology without a change in business model nor traction are

mere productivity gains from the multitude’s standpoint, and are commoditized in the blink of an eye, preventing the company from differentiating itself.

Source: Frost and Sullivan

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http://www.slideshare.net/paulsingh/moneyball-a-quantitative-approach-to-angel-investing-austin-tx-aug-2012

http://fr.slideshare.net/FrostandSullivan/future-of-mobility-16093656


4th Digital Revolution: Pulled by Unicorns• “The Unicorns”, the billion-dollar tech startup

was supposed to be the stuff of myth said Forbes. Now they seem to be … everywhere. • AirBnb, GrabTaxi, SpaceX, Lyft, Uber, to name a

few, are already conquering the world. • E-Commerce companies are also entering

the travel and transport market • Amazon and eBay selling hotels, or Alibaba

launching AliTrip • Giants in Asia are also selling Travel, with a mobile

vision • Qunar • Didi Dache taxi hailing service via the WeChat app

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http://fortune.com/2015/01/22/the-age-of-unicorns/


Top Technology Shift To Leverage

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Interactive Proactive Multimodal Intermodal Assistant

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IPITA Vision• Integrated proactive intermodal travel assistant (IPITA) creates an integrated

tool for selecting, booking and navigating different modes of travel customized to individual needs, using real-time information and advanced technology.

• Easy to steer, it uses smart devices or other interfaces such as data glasses or contact lenses as displays.

• Any changes or disruptions, such as congestion or weather problems, are directly detected, and alternative modes of travel or rerouting are suggested in real time.

• All of this is provided by one interface that can also purchase a ticket for all the transportation required.

Source: World Economic Forum/The Boston Consulting Group analysis; illustrated by The Value Web 20

http://www3.weforum.org/docs/WEF_Connected_World_HyperconnectedTravelAndTransportationInAction_2014.pdf


Copyright © William El Kaim 2015 Source: World Economic Forum/The Boston Consulting Group analysis; illustrated by The Value Web 21




IPITA: Not Existing Yet

Source: World Economic Forum/The Boston Consulting Group analysis; illustrated by The Value Web 22




IPITA: Business Models

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The Power of Big Data

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Mobility Ecosystem requires Big Data• The shift from a world of static reporting (aggregated data on cubes) to a

world of predictive and intelligence services (generated value from data in multiple ways) is Now! • Rise of predictive information through cards

• Leveraging both data at rest (stored in a database) and data in motion (data stream in real time) is the new normal.e

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Historical Data

Big Data: Data Mining, Reporting, and Benchmarking, Forecasting

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Google Flight Explorer

https://www.google.com/flights/explorer/27

https://www.google.com/flights/explorer/


SkyScanner Traveler Insight

28http://business.skyscanner.net/portal/en-GB/Analytics

http://business.skyscanner.net/portal/en-GB/Analytics

http://business.skyscanner.net/portal/en-GB/Analytics


NYC Taxi Data Visualization

http://googlemapsmania.blogspot.co.uk/2014/11/mapping-new-york-taxi-data.html

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Safety Line

http://www.safety-line.fr/en/ 30

http://www.safety-line.fr/en/

http://www.safety-line.fr/en/


Uber Leaderboard

https://uberstats.parseapp.com/ 31

https://uberstats.parseapp.com/

https://uberstats.parseapp.com/



Live Data

Live Dashboards and Tracking systems like Pre and Post Ticketing, Early compliance and fare check.

Historical Data


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Waze

https://www.waze.com/33

https://www.waze.com/

https://www.waze.com/


Waze Live Map

https://www.waze.com/fr/livemap 34

https://www.waze.com/fr/livemap

https://www.waze.com/fr/livemap


http://corp.smartaxi.me/

35

http://corp.smartaxi.me/


Airports Misery Map

http://fr.flightaware.com/miserymap/ 36

http://fr.flightaware.com/miserymap/


Train Misery Map by CrowdSourcing

http://www.raildar.fr/

If you do not open your data, the crowd will do it for you!

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http://www.raildar.fr/


Train Maps by SNCF

http://www.sncf.com/fr/geolocalisation 38

http://www.sncf.com/fr/geolocalisation

http://www.sncf.com/fr/geolocalisation



Forecast Data

Ad-hoc advanced analytics or for pro-active information generation through information cards (like Google Now!)

Live Data

Live Dashboards and Tracking systems like Pre and Post Ticketing, Early compliance and fare check.

Historical Data


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Qucit: Forecast Urban Mobility

http://www.qucit.com/#top 40

http://www.qucit.com/#top

http://www.qucit.com/#top


Path To Park

http://www.pathtopark.fr/ 41

http://www.pathtopark.fr/

http://www.pathtopark.fr/


CrowdSourcing or Tracking?

http://snips.net/42

http://snips.net/

http://snips.net/


Urban Engines : CrowdSourcing or Tracking?

• Without embedding any sensors in the subway or video cameras watching the platforms, Urban Engines can tell: • things like how long commuters were waiting, how many trains went by that were so full

commuters couldn’t get on and what the volume of each train car was throughout the day. • It only needs the data from when the commuter enters and exits the station,

and by knowing the aggregate of all the commuter data at the same time, it can infer how the system is operating.

• Essentially, Urban Engines is taking the smallest and cleanest amount of data possible to map out the entire public transportation network.

• Could be used also inside airports or in any place where mobility could be tracked

• https://www.urbanengines.com/

Source: Gigaom 43

https://www.urbanengines.com/


http://gigaom.com/2014/05/15/urban-engines-launches-to-use-data-to-make-city-transportation-better/


Urban Engines

Videohttps://www.urbanengines.com/

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https://www.youtube.com/watch?v=oaCp5Tl-uAc




Urban Engines

Source: Gigaom 45



Urban Engines

Source: Gigaom 46



Urban Engines

Source: Gigaom 47



MultiModal and Time Series - iGeolise

http://www.igeolise.com/ 48

http://www.igeolise.com/


ForCity

http://www.forcity.com/en/ 49

http://www.forcity.com/en/

http://www.forcity.com/en/


Xerox Mobility Analytics Platform• Xerox’s new Mobility

Analytics Platform (MAP) provides a new city-wide picture of transportation operations including, adherence to schedules, passenger-loading levels and car park utilization rates. • The world’s leading

provider of parking spaces, VINCI Park is testing MAP in Neuilly, France

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Sabre MarketPlace Analytics• Offers airlines visibility

into shopping activity for their routes, including how well they are converting travel demand into bookings.

• Analytical dashboards and heat maps used to visualize shopping activity for travel up to a year in the future and as far back as 120 days in the past

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Boxever

http://www.boxever.com/52

http://www.boxever.com/

http://www.boxever.com/


WayBlazer: IBM Watson for Travel

http://wayblazer.com/ 53

http://wayblazer.com/

http://wayblazer.com/


Pervasiveness Through Unbundling and Deep Linking

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Call a Cab!

http://bt.tn/ 55

http://bt.tn/

http://bt.tn/


SIRIUS• SIRIUS open source

initiative • Provide an end-to-end

standalone speech and vision based intelligent personal assistant (IPA)

• Similar to Apple’s Siri, Google’s Google Now, Microsoft’s Cortana, and Amazon’s Echo.

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http://sirius.clarity-lab.org/index.html


Xerox New Virtual Agent• Xerox has developed an intelligent, virtual

customer care agent that is capable of understanding and solving customer queries in the same way a human agent would.

• The WDS Virtual Agent is based on artificial intelligence research developed by PARC and the Xerox Research Centre Europe (XRCE) and is capable of learning from its human colleagues.

• The AI software listens to human agents diagnose and solve customer issues and then develops the intelligence required to answer customer queries itself, without having to be programmed.

http://www.wds.co/product/self-care/virtual-agent/57

http://www.wds.co/product/self-care/virtual-agent/

http://www.wds.co/product/self-care/virtual-agent/


3rd Generation Mobile App is There• First generation: ‘information appliance’ model.

• Using software, you transformed your phone into a mostly mono-purpose device just like it said on the tin. Now it’s a phone. Now it’s a calculator. Now it’s a messaging tool.

• Second generation: the ‘home screen’ era • Every app fought hard to be your home base. • The prevailing wisdom was that you had to cram everything your service offered into

mobile, using a form of design-driven gavage to stuff your app until it was positively groaning with tabs and gutters and drawers.

• 3rd Generation: Apps As Service Layers • Apps you have on your phone but only open when you know they explicitly have

something to say to you • They’re purpose built and informed by contextual signals like hardware sensors, location,

history of use and predictive computation.

Source: TechCrunch 58

http://techcrunch.com/2014/05/15/foursquares-swarm-and-the-rise-of-the-invisible-app/


The Age Of Apps As Service Layers• These ‘invisible apps’ are less about the way they look or how many features

they cram in and more about maximizing their usefulness to you without monopolizing your attention.

• A confluence of factors have made these kinds of context-aware apps possible at this point in time. • Increasing power efficiency in physical memory and device processors has led to better

battery life. • As iOS and Windows Phone and Android get more sophisticated and more contextually

aware, they’re providing the tools needed by developers to not only collate and act on these signals, but also to present them to a user with speed and care.

• And services like Foursquare or Waze have reached a critical mass of data and users that have enabled it to develop systems for accurately telling whether you’re walking by a restaurant or actually walking in the doors.

Source: TechCrunch 59

http://techcrunch.com/2014/05/15/foursquares-swarm-and-the-rise-of-the-invisible-app/


The Age Of Apps As Service Layers

Source: GLASSEFFECT 60

http://fr.slideshare.net/Thinkmobile/what-mobile-technology-is-becoming


The Age Of Apps As Service Layers

Source: GLASSEFFECT 61

http://fr.slideshare.net/Thinkmobile/what-mobile-technology-is-becoming


Hailo New Google Now Card• Hailo has teamed up with Google to introduce a

Now card that will help make the commute a little bit easier for its customers.

• Instead of poking around in apps and web pages to find what you need, Now cards in the Google app can give you the right information at exactly the right time.

• For people who have opted in to Google Now and have downloaded the Hailo app, the Hailo Now card will send an alert to anyone who has booked a journey from outer London zones in to Central London between 7-10am in the morning an offer of a cab home if the passenger is still in the same London location after 5pm.

62https://blog.hailoapp.com/2015/02/02/hailo-google-now/

https://blog.hailoapp.com/2015/02/02/hailo-google-now/

https://blog.hailoapp.com/2015/02/02/hailo-google-now/


Mobile App Linking

http://applinks.org/

Apple shows off iOS app extensibility at WWDC 2014. Extensibility opens the door for developers to hand off data between apps and work with content between apps.

63

http://applinks.org/

http://www.macobserver.com/tmo/article/apple-opens-ios-to-developers-through-extensibility


Scout: Mobile Taxi Aggregator in India

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Check real time availability of cabs

across multiple service providers in

one single app.

Once you have selected your nearest cab, the app will lead you to the relevant

service providers app to complete the

booking

http://scootapp.com/




URX

https://urx.com/ 65

https://urx.com/

https://urx.com/


Quixey

66http://www.quixey.com/

https://www.crunchbase.com/organization/quixey

http://www.quixey.com/

http://www.quixey.com/


From AdWords to AppWords• New technology that lets mobile

apps reach outside of their respective walled gardens so that users can search and navigate between specific places within them.

• Israel’s Deeplink.me launched AppWords, a mobile search and ad platform that uses keywords to trigger relevant content between one app and another.

• Installed Apps will bid for displaying the ads and link to them. • Several Taxi Apps can bid for an ad on

an Itinerary

67http://deeplink.me/appwords

http://www.deeplink.me/

http://deeplink.me/appwords




UBER New API

https://developer.uber.com/ 68




Ride New Carpooling Commuting Service

69https://www.ride.com/

https://www.ride.com/

https://www.ride.com/


Travelstart Use Yo!

https://index.justyo.co/a/TRAVELSTART 70

https://index.justyo.co/a/TRAVELSTART

https://index.justyo.co/a/TRAVELSTART


Pocket WiFi

http://hippocketwifi.com/en/ 71

http://hippocketwifi.com/en/

http://hippocketwifi.com/en/


Travel WiFi

http://travel-wifi.com/# 72

http://travel-wifi.com/

http://travel-wifi.com/


Disruptions: End of Intermediaries?

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Uber Quicker Than Taxi• In a few short years, ride-sharing

companies have dominated their taxi competitors. In San Francisco alone, Uber reportedly earnsmore than three times the entire taxi market ($500 million vs. $140 million).

• The longer Uber exists in a city, the less patient consumers become. Uber is making consumers impatient!

• Uber alerts drivers to a potential surge in users, they hop on the road and are back home in a few hours. • Big data and predictions are key!

74Source: The Week

http://www.businessinsider.com/uber-revenue-san-francisco-2015-1

http://www.businessinsider.com/uber-revenue-san-francisco-2015-1

http://theweek.com/articles/546566/why-taxis-never-compete-uber


Uber Disrupts Taxi

75Source: Certify

http://www.certify.com/


HRG Splits Operations – Launch Fraedom

http://www.fraedom.com/ 76

http://www.fraedom.com/

http://www.fraedom.com/


Locomote Disrupted Bus. Travel in Austalia

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NexTravel: New OBT

https://www.nextravel.com/intro 78

https://www.nextravel.com/intro

https://www.nextravel.com/intro


Serko: New Mobile App for Bus. Traveler

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Copyright © William El Kaim 2015 http://www.bridj.com/#new-page

No Mobility Zone Now Covered

80

http://www.bridj.com/#new-page


LA Zooz – No company – Bitcoin like

http://lazooz.org/ 81

http://lazooz.org/

http://lazooz.org/


Mobility Era Will Lead to New Ecosystems

82

Copyright © William El Kaim 2015Source: TheFamily

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Uber, Leap Transit, and Bridj have made mass transit agencies realize that their captive ridership could actually be threatened over time.

https://medium.com/welcome-to-thefamily/les-cinq-%C3%A9tapes-du-d%C3%A9ni-a7a06072c9fc

http://www.citylab.com/commute/2014/07/what-i-learned-riding-one-of-those-new-private-city-buses/375312/


Digital Darwinism

Source: Altimeter 84

http://altimetergroupdigitaltransformation.com/img/dt-report.pdf


Red Queen Effect

Source: Meedabyte 85

http://meedabyte.com/2013/06/26/the-platform-design-canvas-a-tool-for-business-design/


Evolutions of Ecosystem

Traveler

Travel agency

GDS

Airlines, Train, Hotel

Traveler

GDS


MetaSearch

Aggregators

Travel agencyOnline Travel

agencyDirect Booking

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Conquering the Last MileTraveler

Door-to-door

GDS


MetaSearch

Aggregators

Travel agencyOnline Travel

agencyDirect Booking

Taxi, VTC, Bikes, car sharing, restaurant etc.

Mobility Planner

Direct Booking

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Anatomy of a Modern Digital Business (Pivotal)

88


Platform Needed…

89

The new digital, networked, real-time society forces us to start thinking and acting as an ecosystem

Ecosystems are developed using platforms to glue services via API and funds to encourage startups and partners to hook in


Key Resources

• Connected World – Transforming Travel, Transportation and Supply Chains, World Economic Forum.

• Re-programming Mobility: The Digital Transformation of Transportation in the United States

• Frost & Sullivan’s Future of Mobility

Claudine O'Sullivan http://www.claudineosullivan.com/ Email : [email protected]

William(at)el-kaim(point)com +33 6 41 73 00 34

http://fr.linkedin.com/in/williamelkaim http://www.twitter.com/welkaim http://www.slideshare.net/welkaim

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http://www.weforum.org/issues/connected-world-transforming-travel-transportation-and-supply-chains

http://reprogrammingmobility.org/

http://reprogrammingmobility.org/

http://ww2.frost.com/research/industry/automotive-transportation/future-mobility/

http://ww2.frost.com/research/industry/automotive-transportation/future-mobility/

mailto:[email protected]




http://fr.linkedin.com/in/williamelkaim

http://www.twitter.com/welkaim

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