The Art of Visual Storytelling: Spark #Instagreatness on Instagram
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The Art of Visual Storytelling: Spark #Instagreatness on Instagram Presented to: Pure Michigan Governor’s Conference on Tourism Detroit, Michigan Prepared by: Chad Wiebesick Director of social media & interactive marketing Twitter: @Wiebesick April 15, 2013 @Wiebesick #PMGC13
The Art of Visual Storytelling: Spark #Instagreatness on Instagram
1. The Art of Visual Storytelling: Spark #Instagreatness on
InstagramPresented to: Pure Michigan Governors Conference on
TourismDetroit, Michigan Prepared by:Chad WiebesickDirector of
social media & interactive marketingTwitter: @WiebesickApril
15, 2013@Wiebesick #PMGC13
2. Connecting the Community Multi-faceted social media program
on 8 networks, including: Facebook (500,000 fans) is where the
community meets Twitter (50,000 followers) keeps the community
informed Blog (1,400 visits/day) celebrates Michigans treasures
Award-winning social media presence 2012 Mercury Award from U.S.
Travel Association for Best Use of Social Media among all state
tourism campaigns 2012 PR Daily Awards finalist for Best Facebook
Page Named best state tourism social media presence 10 out of the
last 16 quarters by Think Social Media; no other state achieved
this ranking more than five times@Wiebesick # PMGC13
3. Instagram: Visual Storytelling Launched July 2012 23,000
total fans Over 150,000 photos have beentagged #PureMichigan 500
photos added each daytagged #PureMichigan@Wiebesick # PMGC13
4. What is Instagram? Social network for taking photographs and
posting them fromyour phone Launched in 2010 and acquired by
Facebook last year for astaggering $1 billion 13 employees at time
of acquisition Its a rapidly growing social channel tailor made for
thetourism industry: 90 million monthly users (versus Flickr with
87 million) 40 million photos posted daily Tip: Secure your vanity
URL before a cyber squatter gets it.@Wiebesick # PMGC13
5. Instagram: How We Use It Make fans the heroes: Feature
fan-submitted photos andcredit them Curating a fine art gallery of
majestic Pure Michigan photosthat inspire travel Be social: leave
comments and like photosGlobal reachImages inspire travelFeatured
photographers proudlyshare their photos with friends,@Wiebesick #
PMGC13 driving more exposure
6. Align Your Social StrategyTo Your Business Objectives Pure
Michigan is majestic, mythic and magical a place with
abundantnatural beauty and authentic destinations. We have
thousands of photographers sending us hundreds of photos aday as
they travel and sightsee across Michigan@Wiebesick # PMGC13
7. Gain Fans: Cross Promote InstagramPinterestTwitterGoogle+
Blog Facebook@Wiebesick # PMGC13
8. Find Influencers@TonyDetroit = 310,000 followers and
following 258 people.He is among the top 2% most influential people
on Instagram.@Wiebesick # PMGC13
9. Engage Influencers Select an influencer to serve as an
Instagram GuestPhotographer at popular events Sprint Cup NASCAR
race August 21, 2011 75 million NASCAR fans nationally@Wiebesick #
PMGC13
10. Instagram Guest Photographer Within 20 minutes of posting
on Instagram, @TonyDetroits@Wiebesick # PMGC13photos appear on the
Popular Photo Page
11. Instagram Guest Photographer Promotion Pure Michigan team
will post a photo on Instagram explaining that the account has been
handed to the specific user Hand-Off of the Account The guest will
be given a new password. Pure Michigan will monitor the guests
usage of the account. Sharing Pure Michigan will share these photos
on other social networks at their discretion. Wrap Up Pure Michigan
will post a photo thanking the guest. A new password will be
set.@Wiebesick # PMGC13
12. Requirements Please do: Minimum posts per day: 3 Maximum
posts per day: 10 Location to be noted in tag or caption. Name of
photographer to be noted in caption (e.g. Contributed by guest
photographer @username). Please do not: Post photos of explicit
content or any activity that could be deemed illegal Any item(s)
that do not represent the Pure Michigan brand Comment to fans or
answer questions on behalf of Pure Michigan@Wiebesick # PMGC13
13. Thank You Chad Wiebesick [email protected] Twitter:
@wiebesick Facebook.com/cwiebesick Linkedin.com/in/wiebesick (517)
335-1083@Wiebesick # PMGC13