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SXSW Music Festival in Austin Highlights AI and Virtual Reality

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Page 1: SXSW Music Festival in Austin Highlights AI and Virtual Reality

SXSW MUSIC FESTIVAL IN AUSTIN HIGHLIGHTS AI AND VIRTUAL REALITY

Bruce Furst

Page 2: SXSW Music Festival in Austin Highlights AI and Virtual Reality

INTRODUCTION

Based in Austin, Texas, Bruce Furst has provided a host of direct licensing services to clients ranging from the Paramount Pictures Film Library to King Features. With an emphasis on music content that includes galaxy-wide rights administered by the Intergalactic Royalty Operations Corporation (iRoc), Bruce Furst resides in a region known for its vibrant music scene.

The South by Southwest (SXSW) Music Festival is known not only for showcasing up-and-coming artists but as a forum focused on marketing and technology trends that define the industry. In 2017, many SXSW panels and presentations focused on the potential of AI and machine learning to better define the music landscape.

IBM was prominent among exhibitors featuring its Watson cognitive computing service. Future forward applications include remixing songs and designing t-shirts and other merchandise. In addition, questions based on individual preferences are used to accurately provide suggestions on everything from music to beer.

Page 3: SXSW Music Festival in Austin Highlights AI and Virtual Reality

SXSW MUSIC FESTIVAL

Another area of intense buzz at SXSW was next-generation virtual and augmented reality, with user experiences becoming ever more interactive and socially connected. One innovative product from Sony’s Future Lab is a multi-person VR game that enables participants to share their perspectives through interconnected headsets in real-time.

Within the music sphere, Viacom has developed The Melody of Dust as a hybrid of interactive composition and VR gaming. Using the sounds prepared by electronic artist Hot Sugar, participants develop their own unique music video experience through interaction with various objects in a virtual room.