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The New Cool
The house of the Sun. Modern, bright, and social – Sol ouse is the fresh new affordable lifestyle hotel experience.
Imbued with modern design and defined by its musical soundtrack Sol house is a vibrant social hub within a vibrant social destination. Where The New Cool (Millennials) meet and share with the young at heart, and Social Concierges are the masters of the ambience as they tweet and greet.
Sol house is full of energy and full of fun.
SegmentationMain target consumer determined by
psychographics :
• Affordable Lifestyle
• Groups of friends & Travel alone
• Couples
• Families in low season
Social Experience• Social area
• Inviting & Comfortable
• Non-Static
• F&B Offer
• Warm
• Trendy
SOCIAL, VIBRANT and MUSICAL
Cool activities aimed at adults
Music as an interactive experience
(talent shows, karaoke, rock camps)
Team sports (playing)
Musicals, live music and daytime parties
WOW moments
Happenings
Activities for teenagers and families in high season
What Happen in Sol House stays on
your camera phone
The pool The pool is the life and soul of the hotel
Original and interactive Balinese beds
Happy Hour
Extended Pool hours
Daytime parties
Music in the pool
Sol Wave House,
Mallorca