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SOCIAL MEDIA, PASSION AND TRAVEL @anissen

Social Media Passion And Travel

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Page 1: Social Media Passion And Travel

SOCIAL MEDIA, PASSION AND TRAVEL

@anissen  

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“We  believe  that  the  travel  experience  enhances  people’s  lives  and  that  tourism  makes  the  world  a  be9er  place”  

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OUR  PASSION:    

Travel  &    Social  Media  

OUR  TEAM:    

Innova;ve  &  Nimble  

OUR  FOCUS:    

Tourism  

OUR DIFFERENCE

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Shiny Object Syndrome

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“Next,  we  hiked  up  to  the  most  easterly  point  in  Oz  and  up  to  the  lighthouse.”  

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ADVANCES IN COMMUNICATION  

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THE TRADITIONAL MARKETING

COMMUNICATION MODEL IS A

MONOLOGUE  

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THE NEW COMMUNICATION MODEL IS A DIALOGUE

 

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COMMUNITIES BREED CONVERSATION

•  78% of consumers trust peer recommendations

•  Only 14% trust advertisements

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Communities are Bonded by Common Interest

Interest  

Influencers  

Community  

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PASSIONS OVERLAP

Hostels  

Influencers  

Community  

Culture  

Influencers  

Community  

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Conversation

General  Conversa5ons   Travel  Conversa5ons   Hostel  Conversa5ons  

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Q #2: HOW MUCH TIME SHOULD I SPEND ON SOCIAL MEDIA?

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“Social Media trades media costs for time costs”

- Charlene Li

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Q #1: WHAT IS THE ROI OF SOCIAL MEDIA?

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SOCIAL INFLUENCE > ROI

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“If  they  can  produce  this  gigan;c  movie  and  get  it  done  with  all  the  Physical  requirements  that  are  involved  in  making  this  film,  they  can  find  some  way  to  show  it  in  Alberta,  Canada”    

                                       ~  Leonard  Nimoy    

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CASE STUDY: HOSTEL COLONIAL

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Q #3: HOW DO I DO IT?

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LISTEN

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Monitoring  Online  

 Market  Research  

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Q #5: HOW DO I STOP PEOPLE FROM BAD REVIEWS?

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MANAGE YOUR REPUTATION

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How a business responds to criticism often has more influence on booking decisions than the criticism itself.

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Q #7: HOW DO I GET CONTENT TO POST REGULARLY?

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LEVERAGE

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SHARE CONTENT

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KEY TAKEAWAY

Businesses who embrace the consumer relationship will win

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Thanks

@anissen [email protected]