Social Media MarketingWhat is SMM?

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social Media MarketingWhat is SMM?

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

A good story captures peoples attention and helps cultivate the development of brand champions. These brand champions will grow your brand and drive new customers to your business by sharing your story with their friends via social media.

Social Media MarketingWhat is SMM?

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

For businesses that embrace social media and engage with customers the rewards can be exceptional.

Research shows that positive reviews by friends is one of the most effective ways to influence purchasing decisions and cultivate brand loyalty.

Social Media MarketingWhat is SMM?

“What used to be cigarette breaks could turn into ‘social media breaks’”

Just like smoke breaks, research shows that people naturally take social media breaks at work and throughout their day. Some reports even suggest that social media breaks at work actually increase productivity and overall happiness.

This fundamental shift in behavior means that businesses have multiple chances throughout the day to reach customers using social media.

Social Media’s Influence On The Travel Industry

87% of travelers use the internet for the bulk of their travel planning.

Data taken from : lifethink

70% change their status while on vacation.

50% of travel companies surveyed agreed that direct bookings were generated from social media.

Popular Post Vacation ActivitiesData taken from : lifethink

76% post vacation pictures to social network sites

55% liked Facebook pages specific to a vacation

46% of travelers post hotel reviews

40% write Activity/Attraction reviews