Social MediaYour World Changed

1st Generation

2nd Generation

3rd Generation

Primitive Generation Printed Generation Electronic Generation

Evolution of Media & Communication

1775 BC Greeks use a phonetic alphabet written from left to right.

900 BC The very first postal service - for government use in China.

200 BC to 100 BCHuman messengers on foot or horseback common in Egypt and China with messenger relay stations built.Sometimes fire messages used from relay station to station instead of humans.

105 BC Tsai Lun of China invents paper as we know it.

1455 Johannes Gutenberg invents a printing press with metal movable type.

1560 Camera Obscura invented - primitive image making.

1650First daily newspaper - Leipzig.

1714Englishmen, Henry Mill receives the first patent for a typewriter.

1831 Joseph Henry invents the first electric telegraph.

1876 Alexander Graham Bell patents the electric telephone.

1902 Guglielmo Marconi transmits radio signals from Cornwall to Newfoundland - the first radio signal across the Atlantic Ocean.

1939 Scheduled television broadcasts begin.

1951Computers are first sold commercially.

1969 ARPANET - the first Internet started.

1979First cellular phone communication network started in Japan..

theNext Generation of Media & CommunicationEvolves…

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A Free Movement of Expressions…

Next

Generation

Next Generation

Conversation

Publishing

Participation Sharing

Micro-blogging Social Networking Discussion

Video Sharing Photo Sharing Content Publishing

Articles Blogging Wiki’s Live- streaming

Virtual Worlds MMO (Multiplayer) Social Gaming

Reviews/ Recommendations Collaborative Filtering

Relationship Building

ContentDissemination

/Distribution

Entertainment

Rating/ Tagging

The Big Picture

We Eat, Enjoy & Love Our Morning Bread…

New Generation is a Revolution

I “Like” Bread

I’m eatingBread

My skills include eating Bread!

This is How I eat Bread!

Here’s a Pictureof my Bread

My experience ofeating Bread

Where I buy my Bread

How to Make your own Bread

The Bread Story

Next

Generation

It Could be simple as this…

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Customers

Employees

Vendors

Partners

Prospects

Influencers

Investors

Media

Next

Generation

Identity, Conversation, Sharing, Presence, Relationships, Reputation & Groups…

Scalable, Instantaneous, Alterable, Available, Decentralized, Non-Hierarchical, High Usability, No or Low Cost..

Equipping Ourselves to Reap the Benefits of the New Generation

Wonder of South Asia

13 - 15 16 -17 18 - 24 25-34 35 - 44 45 - 54 55 - 64 65 - 1000%

5%

10%

15%

20%

25%

30%

35%

40%

45%

4%7%

42%

33%

9%

3%1% 1%

Online Penetration in Sri Lanka classified to age-groups

New generation is here to stay…

http://www.socialbakers.com/facebook-statistics/sri-lanka

Sri Lanka has an Internet Penetration of over 2.4 Million Users

3 India 62,627,940 5.34%28 Pakistan 8,007,460 4.34%48 Bangladesh 3,347,820 2.14%67 Nepal 1,953,660 6.75%

74 Sri Lanka 1,515,720 7.05%

http://www.socialbakers.com/facebook-statistics/

We are positioned at 5th in the South Asia and the 74th place Globally, in the Largest Social Media Network - Facebook

2 India 18,348,445 1.56%10 Pakistan 1,472,143 0.83%42 Bangladesh 422,411 0.27%

50 Sri Lanka 291,298 1.35%

http://www.socialbakers.com/linkedin-statistics

We are positioned at 4th in the South Asia and the 50th place Globally, in the Largest Social Media Network for Professionals- LinkedIn

Channel Videos Views 1. janasansadaya 97 281,4622. Etisalat 356 279,5523. Dialog 268 208,8124. Lux 23 180,8635. Efmcolombo 113 84,842

Page Fans1. Kumar Sangakkara 4607132. Mobitel 3385793. Lasith Malinga 2987274. Dialog Axiata 2576055. IRAJ 228120

Profile Followers1. eMail Broadcasting (@mebslive) 33,2202. Extreme Seo Internet (@extreme_seo_net) 28,4463. Osanda Cooray (@osandacooray) 24,0114. Dialog Axiata (@dialoglk) 22,2325. Daily Mirror (@Dmbreakingnews) 9,737

Sportsmen, Telecom Brands, Musicians,

Personal Care Brands, Radio Stations,

Marketing Companies are occupying the top Spots!

What Are Sri Lankans Doing On-line

The Top 5

Establish the Right for Information (from the source)

The Social Media Portal Could extract Information from the Ministries of ,

Consumer Welfare Disaster Management Education Environment Economic Development Good Governance & Infrastructure Health Higher Education Justice Labour and Labour Relations Mass Media and Information Transport Telecommunication and Information Technology

Information, Updates & FAQ’s

The Way Forward…

A Platform To Position The Island

Globally

Image Building

Public Relations

Focus Groups

Investor Relations Economic

Climate

Infrastructure

Branding & Promotions

Thank You