CRAIL FOOD FESTIVAL 2013Using Social Media to Promote a Festival

CRAIL FOOD FESTIVAL - WEBSITE

STRATEGY FOR WEBSITE

Moved to Wordpress site in 2012 Displays Facebook Updates in side-

bar Multi-page to allow us to change

information quickly and promote participants

Header image includes logo with dates for next Festival

Volunteer authors can add articles Twitter stream on Website Sign-up form for following too

CRAIL FOOD FESTIVAL - FACEBOOK

STRATEGY FOR FACEBOOK

Content-rich, with lots of varied updates photographs questions recipe links

Promote other events in the area ‘Like’ other events and local businesses Encourage others to participate via the

page

CRAIL FOOD FESTIVAL - TWITTER

STRATEGY FOR TWITTER

Say something interesting to encourage followers

Post links to new content created on Facebook, to encourage more people to join us there

Post links to articles created on the Website

Be conversational with others in a friendly ‘voice of the Festival’

Promote local events and local businesses

Follow people who are interested in food Join in relevant Twitter conversations Encourage visits to website Answer questions

CRAIL FOOD FESTIVAL - FLICKR

STRATEGY FOR FLICKR

Set up a group where Flickr users can share photographs taken at the Crail Food Festival

Encourage people to join by publicising existence of the group via our Twitter page

Use the photographs for promotion, crediting the creators

CRAIL FOOD FESTIVAL - YOUTUBE

We don’t yet have a YouTube Channel for Crail Food Festival – this is just a playlist

STRATEGY FOR YOUTUBE

In 2011 and 2012 we did not have sufficient content to merit a Crail Food Festival YouTube channel

Collation of video content curated by Susan McNaughton on her channel: http://www.youtube.com/playlist?list=PL449032723249808E&feature=plcp

We now have 16 videos about Crail Food Festival – may be time to create a channel?

HOW DO PEOPLE FIND US ON-LINE?

Every web presence encourages visits to others (linking)

Traditional marketing still used too Posters (have our Website,

Facebook & Twitter on) Flyers (have our Website,

Facebook & Twitter on) Press – some articles written

about us Press advertising in local

papers

WHO HELPED US?

Facebook – Admins Eileen Wood Finlay Kerr Graham Anderson Susan McNaughton

Twitter Susan McNaughton Derek Swan

@Hungry_Swan

WHO CREATED CONTENT?

‘Blog’ posts Chiara Pannozzo – author of the ‘

Wine and Olives’ blog has helped for 2 years, with interviews published on Crail Food Festival website

Phil Cook – author of the ‘Philly’s Food World’ blog who devised a recipe, interviewed a local restauranteur and blogged about it as well as making a video

Victoria Pitkin – author of ‘21st Century Urban Housewife’ blog wrote about her visit to Crail Food Festival

Fi – author of ‘Made by Fi’ blog wrote about her visit to Crail Food Festival

WHO CREATED CONTENT - 2

Sandy Stevenson – created video content in 2011 As @TourScotland he has over

42,000 followers Explore St Andrews – created

video content in 2012, interviewing Chris Walker and also featuring the Crail Skiff

Douglas Baird – created video content in 2012 As @BairdTravels he has over

5,000 followers

WHAT ARE WE NOT YET DOING?

Emailing newsletters We collected a list of attendees at 2012

Festival, but we don’t yet have a system for emailing

Good signage Attracting ‘passing trade’ Directing people round Crail once

they’re here for the Festival Publicising/working our Flickr

presence Pinterest – could be great for building

pages of photographs about Crail Google+

WHAT DO WE NEED FOR 2013?

Photographs! People who share – via Twitter, Facebook,

Google+ Bloggers – people who write about Crail Interested foodies Videos – inc. making video from still photos Local businesses who want to learn the

skills Never to late to join in the fun!

Presented by: Susan McNaughton16 November 2012 – Crail, Fife

Providing social media services for Festivals and Events

More @SusanMcNaughtonhttp://www.susanmcnaughton.comEmail: susan@susanmcnaughton.com