View
112
Download
5
Embed Size (px)
DESCRIPTION
Last lesson of (s)mar(t)keting with a guest, Chiara Gius, from Canada, with a speech titled "When “going” echoes “being”: trends in contemporary tourism", 2 case histories #mydestination140 and Turismo Emilia Romagna and instructions for the final hypertext.
Citation preview
- “When going echoes being: trends in contemporary tourism”- Chiara Gius is ON AIR from Canada- Case histories of social media marketing aimed to promote tourism- Students' final project
Rimini 28/10/2013
(S)mar(T)keting Se01 Ep04
Chiara Gius - post doctoral fellow
When “going” echoes “being”: trends in contemporary tourism
http://prezi.com/lnokwlmxxj9_/when-going-echoes-being-trends-in-contemporay-tourism/?utm_campaign=share&utm_medium=copy
Question time - Twitter
Being an evil tourist means... ?
Social media marketing aimed to promote tourism
- #Mydestination140- Emilia Romagna Tourism
Case Histories
Emilia Romagna Turismo
#mydestination140
Students should attend at least 5 out of the 8 seminars offered in 2013-14. Attendance will be checked through identification and signature. To gain the 3 ECTS students should write a short essay on one of the topics covered in the seminars, under the guidance of one of the invited speakers. Evaluation will be on a PASS / FAIL basis.
Final project
Final paper
First 20 students booked using #smartketing and #finalpaper in a tweet to @vbazzarin
Two possible topics: #myjobintourism or #rewindmarketing
Style: hypertext no more than 1,000 words
Structure: framework analysis (open data / blogs ), thesis, counter thesis, synthesis, conclusion
Dissemination: email me or post it and tag us
Deadline: 20th December 2013
http://dati.emilia-romagna.it
http://blogs.worldbank.org
Students booked are...
Students booked are...