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Learn about using Rich Snippets for Videos, Events and Reviews to get better presence in search engines. Use the Author Tag to get more click-throughs from search. Learn how user signals like dwell time and click-through rates are impacting your search results NOW. Finally, use the Facebook comment feature to increase interactivity with your website and get more Facebook shares. This slidedeck was part of a 30 minute presentation given to the Central Florida (Orlando) HSMAI (Hospitality Sales and Marketing Association International)
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Rich Snippets
AKA:● Microformats● Structured Data● Schema
Essentially: telling search engines what they are seeing
Benefit: More Traffic Now, Future Bright but Unknown
#1 Author Tag
Serious SEO: ● Guest Blog Posts are Back! ● Discuss adding "author" tags to your pages.
#2 Video
Serious SEO: Find Videos on Youtube and Video and embed in website. (and of course proper rich snippet code)
#3 Events
Serious SEO: Using Google's Data Highlighter Tool to Add events to Google.
#4 Reviews
Serious SEO: Adding schema coded reviews liberally to entire website
Rich Snippet Resources
Google Rich Snippet Toolhttp://www.google.com/webmasters/tools/richsnippets
Google Webmaster Toolswww.google.com/webmasters/tools/
Schema.orgwww.schema.org
#5 Dwell Time and Click-Thru-Rates
New Elements in Google
● % of viewers that click on a search result● # seconds visitor stays on website after
clicking. ○ specific to keyword phrase searched
Advanced SEO:● Strategies to increase CTR● Strategies to increase dwell time
#6 Shares, Likes, Comments,Tweets & Pins
Google and Bing rewarding website that are "mentioned" on social websites.
Serious SEO: ● Adding Facebook "commenting" area to
webpages. example
● Actively grow reviews on review websites.● Understand "FanGate" and Fangating
