Service DesignIntroService Design Course

VIKMB32

1

How Did the Reading Go?

2

3

What is needed to come up withservice like this?

4

Why are youhere?

5

Course Structure1. Why Services?

2. Methods and Thinking

3. Business

4. Digital Services

5. Customers Service

6. Overdelivery

THE BASICS

THE EXTRAS

6

Can‘t teach you to be a pilot. But can you helpdecide if you like flying.

7

Assessment1. Innovation Report or an Opinion Paper

30 April 2014 @ 10 AM

40 %

1. Do all industries provide services now?

2. How do you expect postal services in the Czech Republic to develop in the next 10 years?

3. What are the major strengths and weaknesses of public services in the Czech Republic from the CX perspective?

4. How does technology influence services?

5. One thing the NGOs need to improve their services

2. Tandem Project (Pres + Report)

11 or 18 June 2014

40 %

Innovation of a real service

Recommendations and draft designs

Client presentation

3. Book Presentation

and Lecture Engagement

20 %

8

CommunicationHigh standards of communication are expected.

My mobile 602 412 089

My email adam.hazdra@gmail.com

Please allow me up to two days to respond.

All information (lectures, dates, homework) will be available at my blog at adamhazdra.blogspot.cz.

9

I need your helpPhotographer

Someone who will document all wewill do starting next week.

Mr/Ms Feedback

Someone who will speak on behalfof the class and communicatefeedback, ideas, suggesstions etc.

Blogger (Optional)

Someone who will set up a blog and track our progress for futurestudents and others.

Please note: No benefits will be derived fromhaving one of the functions. But it will help a lot ;)

10

Book a few Dates12 May 2014 (The whole day)

We will do a field trip

Location will be disclosed later

30 May 2014 (Evening)

Networking with lecturers and partners

Bar, který neexistuje

11

Until Next Time1) Please bring an A3 depicting all brands that create your everyday life. (Tip: Try writing down all brands you use during one day.)

2) Please read one of the following books. (Tip: Make sure to google „Experience Economy“ at least.)

12

Next MeetingBrno Philharmonic

Komenského náměstí 534/8

Wednesday 19 February 2014

12:15 – 15:30

13